Conversion, when used in the context of internet sales/leads, is the process of compelling a site visitor to take a desired action. These desired actions, or conversions, can manifest in many different forms. Some examples include sales, contact information left, catalogs ordered, membership registrations, and newsletter subscriptions…just to name a few. Having a high conversion [...]

Ask yourself in, at most, 10 words: “Why Should People Buy from My Website?” This is the start to finding and expressing your value proposition.   A value proposition is a statement that expresses the key reason why a prospect should buy from you or leave his or her contact information.  It should leave an [...]