Conversion, when used in the context of internet sales/leads, is the process of compelling a site visitor to take a desired action. These desired actions, or conversions, can manifest in many different forms. Some examples include sales, contact … [Read more...]
The Importance of Value Propositions
October 2, 2007 By Leave a Comment
Ask yourself in, at most, 10 words: Why Should People Buy from My Website?" This is the start to finding and expressing your value proposition. A value proposition is a statement that expresses the key reason why a prospect should buy from you or … [Read more...]
