Local search is a tricky beast to understand, let alone tame.  This is evidenced by the fact that it is possible to achieve a number one ranking for a local search term without even owning a domain name for your store or office.  While there are many ways to optimize your website that can help […]

Press Release History
For over 100 years, the common press release has been used by public relations companies and professionals to promote the companies they represent.  The typical press release can focus on a new product announcement, the hiring or promotion of an influential executive or can be used to act as a “tarp” to cover […]

Content is King.
Web content.  What is this “king” that search engines, web-savvy intellects and other industry gurus refer to?  According to Lou Rosenfeld and Peter Morville in Information Architecture for the World Wide Web, content is broadly defined as the “stuff in your Web site” (second edition, page 219).  While this may be a loose […]

A lot of emphasis in the SEO world is focused on improving external linking or backlinks. Of course, since this is one of the most effective ways of improving search engine rankings, it is definitely an important aspect of search engine optimization.
While external links are often the focus, internal or “on-site” linking can be […]