There is a difference between optimizing a site for the search engines and optimizing a site correctly. Let’s face it, just about anyone can write keyword rich content, throw it up on a site, gather some backlinks and claim that they delivered everything for the campaign. However, without some sort of strategy in place, all the work from this SEO program is going to have minimal impact – if any at all.

This is where it is important to evaluate each website on a case by case basis. One of the first steps to becoming a successful SEO company is to move away from the “cookie cutter” approach and customize each client’s SEO program in a way that will achieve the maximum benefits.

Press Releases, when written properly, will rank on the first page of Google and Yahoo! News results – for a time. It is what happens afterwards, however, that makes them so valuable. Once your press release has lost its time-restrictive relevance, it will fail to show up in the News Section of your favorite search engine. The links that are embedded in the body of the release, however, will still continue to pass value, long after the release has lost its relevance.

When it comes to SEO, timing is everything. Just like with radio, television or even print ads; marketing your company online needs to be done in advance of busy seasons. Before you consider optimizing your site; take into account the timing of it all.

Google Analytics is very comprehensive when tracking visitor data, but its this same attribute that makes it very difficult to sort through the meaningless data and get right to the meat. I will use some screenshots and step by step instructions to help you get the most out of your visitor data. There are so many powerful options in Google Analytics that will allow you to dissect nearly every segment of your traffic, but it is a matter of learning the basics and familiarizing yourself with the available options.

Without search engine optimization, your website will simply be lost in the shuffle. If you are a small business owner, looking to increase revenue or leads through a website, be assured that simply having the website up and operational is not enough.

Obtaining a back link with keyword rich anchor text, having it point to the proper landing page, and having it come from a relevant site is considered the holy grail of link building.  This is often one of the most difficult things to accomplish when attempting to grow back-links to your site, but it is [...]

With the recent launch of Microsoft’s latest version of the search engine, SEO experts are scrambling to see if they can crack the algorithm, or at least better understand what methods will help increase your website’s rankings in Bing.  Although many of these methods are still to be determined, there are quite a few things [...]