Web Marketing: Do You Like” FaceBook?
August 12, 2011 by Leave a Comment
There's a good chance that you have an individual profile on FaceBook. One of your better pictures may be posted for the virtual world to see (or at least those to whom you give permission in your privacy settings, right?). Good for you! Social … [Read more...]
Website Traffic: The Benefit of Inbound Marketing via Blogging
July 26, 2011 by Leave a Comment
When you first publish a website, it is like putting up a billboard in the middle of the desert; no one knows it is there. Traffic generation, similar to building a highway to a physical destination, is essential for the success of a website. … [Read more...]
5 Ways to Get Great Links to Your Website
June 15, 2011 by 2 Comments
This a guest post written by the writer of MyJobApps.com. So you want to make your website more popular? One sure way to increase your presence online is to build links for your website. Here are 5 ways to get great links to your site: 1. Try … [Read more...]
Why Businesses Should Avoid Black Hat Strategies in SEO
June 8, 2011 by 1 Comment
This is a featured post from FatWallet.com. With online spending on the rise and social media profits growing for the sixth consecutive quarter, it's understandable that black hat SEO strategies can begin to look tempting. After all, they require … [Read more...]
Dealing With SEO On A Small Budget
June 7, 2011 by Leave a Comment
This is a featured post from Keith Barrett at Search South. Looking at some of the most competitive terms in Google, it’s noticeable that the top rankings are frequently dominated by big brands. You can see this by searching for mortgages or life … [Read more...]
Importance of Short & Long-term SEO Search Marketing Strategies
June 3, 2011 by 1 Comment
This is a featured post from Lyuben Georgiev at Outrider. Search engine optimization search marketing strategies are one of the most effective ways of making yourself accessible to the virtual Internet world. Without this, you simply won’t be able … [Read more...]
Caution Using WordPress SEO Plugins
May 12, 2011 by Leave a Comment
Plugins That (May) Hurt Your SEO I'm not going to claim that all SEO plugins are bad or even that the one's that turn out poorly (in some cases) have bad intentions. In most cases, the problem falls on user error more so than the plugin itself. If … [Read more...]
Why You Shouldn’t Update WordPress Core or Plugins Right Away
May 11, 2011 by 1 Comment
Everyone loves shiny new toys and runs out to buy the latest & greatest gadgets, but few of these impulsive individuals take the time to forecast the consequences of their action. Apple users are notorious for buying the latest gadget as soon as … [Read more...]
16 SEO Agency Link Building Survey Responses
April 6, 2011 by Leave a Comment
While browsing my common list of link building & other SEO resources yesterday, I stumbled upon a post by Garrett French of Ontolo, seeking responses to a link building survey for search engine optimization agencies. Since I missed the last … [Read more...]
JCPenney SEO Scandal – Why It Took So Long to Come Out
February 15, 2011 by 1 Comment
The announcement of JCPenney's SEO spamming recently by the New York Times may have caught a lot of people off-guard, but I think a lot of people in the SEO industry were already aware of what was going on. A few months ago we had seen many of the … [Read more...]
Increasing Technology Needs Present Risks to SEO Efforts
October 13, 2010 by Leave a Comment
Within the SEO industry there is a lot of information that must be monitored and followed in order to stay on top of the latest developments, tactics and other strategies used to increase or maintain ones search engine rankings. Due to the … [Read more...]
SEO Is Dead? Please… Good Search Engine Optimization Is More Important Than Ever
September 9, 2010 by 4 Comments
With the release of Google Instant Search this week, many people are already proclaiming the death of SEO. This is short-sighted thinking at best and really doesn't factor in what SEO really is or does. Rather than re-attempting to argue the point of … [Read more...]
Yahoo Beginning Steady Integration of Bing-Powered Organic Search Results
August 17, 2010 by 1 Comment
Why Google Caffeine Search Results Offer More Opportunities for Increased Traffic
July 30, 2010 by 1 Comment
Officially announced a few weeks ago, the new "Google Caffeine" search results and algorithm changes from Google are really something you should take seriously. While your immediate reaction might be "oh no, this is going to kill me", a more thorough … [Read more...]
Majestic-SEO Offers iPad to Most Creative Use of Link Data
June 4, 2010 by Leave a Comment
Majestic-SEO has been growing quickly over the past couple years and their database of valuable online linking data has worked it's way into many popular SEO tools, as well as being utilized unique ways by SEO ninjas all over the world. While many of … [Read more...]
Google Emphasizing Search Options – Ranking On Your Own Website Not Enough
May 6, 2010 by Leave a Comment
While the new search options in Google are not new, the increased visibility that the options now have makes it ever more critical for you to consider all of the optimization channels that you need to be strategizing within your search engine … [Read more...]
SEO, PPC & Linking Tidbits for 2/1/2010
February 1, 2010 by Leave a Comment
Below are some of the best and/or most informative articles on SEO, SEM, PPC, Linking, etc. that we found on Monday, February 1, 2010. Link Request Best … [Read more...]
Video Optimization Critical as Audience Continues to Grow
December 31, 2009 by Leave a Comment
With the continuously expanding audience of Internet users & broadband getting cheaper, videos and other dynamic media continue to increase their influence in the online marketing space. SEO companies and social media gurus are putting more … [Read more...]
Another Reminder to Consult Your SEO Company Before Editing Website Content
December 18, 2009 by 1 Comment
After going through one of the more puzzling why did the Google rankings drop" so suddenly episodes w/ one of our best performing client's website, I thought detailing the cause/effect would provide a good resource for other webmasters & … [Read more...]
New SEO Client Site Indexing Issues – A Timeline of Improvement
December 4, 2009 by Leave a Comment
Updated analysis as of 12/10/09 Having submitted the sitemap files on 12/3/09, we were hoping to see some changes reasonably quickly in the indexing. Without much additional linking - only because it hasn't started yet - the numbers do look … [Read more...]
Motivations for Using Twitter – Fun, Fame & Fortune
October 28, 2009 by 1 Comment
In regards to Twitter, you probably fit into one of two groups: Those that "get it" Those that don’t The website and service are not new - in fact, the domain first shows up in Archive.org's results as early as 2001. As a social media & … [Read more...]
Google Webmaster Tools 404 Error Verification Problems Resolved
October 1, 2009 by Leave a Comment
The folks over at Google Webmaster Tools have made some changes to the validation process which should help more sites validate their website. Among the improvements, is the removal of a weird 404 error HTTP server response that prevented many sites … [Read more...]
Considering an SEO Firm? Be Committed to the Process
September 21, 2009 by Leave a Comment
If you own a website and/or are thinking of starting one, you're going to be looking for SEO services in the near future. Even if you already have an SEO firm working on your website, the odds are good that you'll be looking for a new one (in the … [Read more...]
How Bing Search Engine Will Reduce Online Conversions
June 10, 2009 by Leave a Comment
If you counted on Microsoft's Live Search" search engine to drive online conversions to your website, you're in for a rude awakening. Why? Microsoft launched Bing, their new search engine a little over a week ago - they're actually calling it a … [Read more...]
Google AdWords Professional Exam Tips
May 19, 2009 by 5 Comments
Having recently been required to re-up on our Google AdWords Professional status, I now have a unique perspective of how difficult and "involved" the whole process is. Before I get into the actual exam tips and feedback, let me give you some … [Read more...]
MorePro Marketing Moves Phoenix Offices to Camelback Rd
April 24, 2009 by Leave a Comment
After several years in our previous office space, MorePro Marketing has relocated to a new office area in Phoenix, AZ on Camelback Rd. For anyone who has visited us, or wanted to, please update your records to reflect our new Phoenix location … [Read more...]
Canonical URL Tag – Does it Actually Work?
April 20, 2009 by 1 Comment
It has been several months since the Search Engines collaborated and … [Read more...]
PageRank Sculpting & Nofollow for Improved SEO Rankings
January 5, 2009 by 1 Comment
Updated 11/25/09: The concept of PageRank sculpting on your own site using the nofollow tag is essentially dead after Google announced they had altered the way they look at this practice. This has been out of practice for some time, so the post … [Read more...]
Secrets on Creating Powerful Value Propositions for Your Website
October 20, 2008 by Leave a Comment
Arguably one of the most difficult things to create and define for your website, the Value Proposition is also one of the most critical sales-enhancing components you can optimize. Most websites fail to even include their value proposition in the … [Read more...]
Google Spam Identified for Business Insurance Keyword
September 5, 2008 by
In reviewing some keywords today in Google, we stumbled upon a highly questionable website showing up in the #1 position for business insurance". We check this keyword on a pretty regular basis and have slowly seen the following site creeping up … [Read more...]
Blog Commenting as a Link Building Strategy
August 4, 2008 by
One of the easiest automated methods of acquiring links these days is using software to auto-fill comments on related blogs, forums, Pligg sites, etc. (Note: MorePro does not use automated methods of building links; we build all links manually). … [Read more...]
Press Release Optimization for Building One-Way Links – SEO Tips
June 23, 2008 by Leave a Comment
Press Release History For over 100 years, the common press release has been used by public relations companies and professionals to promote the companies they represent. The typical press release can focus on a new product announcement, the hiring … [Read more...]
Perceived SEO Value – How Client’s Lack of Knowledge Can Hurt You
May 12, 2008 by Leave a Comment
In a recent survey of our own SEO clients, MorePro has discovered that many business owners and marketing directors are not paying full attention to the ROI of their online spending. While Search Engine Optimization is online component of a company's … [Read more...]
Liability for Blogs, Emails & RSS Feeds?
February 1, 2008 by Leave a Comment
It may not be something you think about when you're reading one of your favorite blogs or RSS feeds, but each electronic media element that you see could be putting a number of individuals and/or companies at risk. Not only is the creator of that … [Read more...]
Mosaic Cloaking – A new SEO strategy or old hat?
January 22, 2008 by Leave a Comment
The folks over at … [Read more...]
SEO Strategies – Those Commonly Forgotten or Ignored
January 10, 2008 by Leave a Comment
I was reading an SEO newsletter this morning and they had mentioned a number of important SEO strategies to consider when undertaking the optimization of your website on your own. A number of the SEO tips were quite common and should be practiced by … [Read more...]
Redesigning Your Store or Website? Do Your Homework…
December 17, 2007 by Leave a Comment
It doesn't matter if you sell widgets, get real estate leads or have a full-fledged store on your domain... if you're thinking about redesigning your site or adding new features, be sure to do your homework first. Big-time programming & service … [Read more...]
What is Conversion Anyway?
October 31, 2007 by Leave a Comment
Conversion, when used in the context of internet sales/leads, is the process of compelling a site visitor to take a desired action. These desired actions, or conversions, can manifest in many different forms. Some examples include sales, contact … [Read more...]
The Importance of Value Propositions
October 2, 2007 by 1 Comment
Ask yourself in, at most, 10 words: Why Should People Buy from My Website?" This is the start to finding and expressing your value proposition. A value proposition is a statement that expresses the key reason why a prospect should buy from you or … [Read more...]
Announcing MorePro’s Conversion Corner – Free Website Conversion Tips
September 14, 2007 by Leave a Comment
Welcome to the first set of tips from MorePro's Conversion Corner. Rebecca is a conversion analyst, based out of Phoenix, specializing in consulting with website owners on how to convert more of their visitors to customers. Certified through … [Read more...]
Site Tracking Shifts from Page Views to Time Spent on Site
July 12, 2007 by Leave a Comment
One of the top site analytic/measuring companies in the world, Nielson/NetRatings, announced plans to shift from reporting Page Views as the metric of how popular a site is, to using how long users spend on a website (or Time Spent on Site). With … [Read more...]
Another Satisfied SEO Client
July 12, 2007 by Leave a Comment
Just got a job with someone in town who found me in the top spot on Yahoo. FYI!" Thanks! Janet Ault Female Voice Over Talent … [Read more...]
SEO Mistakes You’re Bound to Make on Your Website
June 28, 2007 by Leave a Comment
In an article published in the SEO-News newsletter this morning, Kanga Internet's Chris Diprose details 10 of the most common SEO mistakes that you're bound to make on your website. Whether or not the mistakes are done on purpose, are done because of … [Read more...]
Google Experimenting w/ Search Results
May 7, 2007 by Leave a Comment
Google appears to be beta testing some new search results features: The first item allows you to quickly modify the type of search you're performing, whether it be a standard search engine query, blog/news search, video search, etc. The second … [Read more...]
Vanessa Fox answers more questions about Google
April 12, 2007 by Leave a Comment
Interview snippets from Vanessa Fox, Product Manager for Google Webmaster Tools. … [Read more...]
Hallelujah – Yahoo to Allow NOYDIR Meta Robots Tag!
February 28, 2007 by Leave a Comment
Yahoo has finally wised up and implemented support for a new Meta robots tag that will allow you to opt-out" from having your Yahoo! Directory title and description show up in the search results. The tag is called "NOYDIR" or No Yahoo Directory, and … [Read more...]
Firefox Exposed – Look, Your Browser has Security Flaws Too!
February 26, 2007 by Leave a Comment
It's really nice to see that Microsoft isn't the only company out there getting slammed for security flaws in their software and the Internet Explorer browser. With a rise in popularity and use, Firefox is starting to feel the heat as … [Read more...]
Why you should optimize for MSN (Live Search)
February 23, 2007 by Leave a Comment
Site Reference has a good article about Optimizing for MSN: Is it worth the effort?". In short, yes it's worth it. While there's no argument about the higher quality of results that Google provides, MSN is still a valuable search engine when it … [Read more...]
Google Shows more Links, Yahoo Opens it’s Pipes
February 15, 2007 by Leave a Comment
The two biggest stories the past few weeks related to internet marketing and SEO are probably the new tools that Google and Yahoo both rolled out. Google unveils more links Within your Google Webmaster Tools account, you can now view/download a much … [Read more...]
SEO Position Available – MorePro is Hiring (Phoenix, AZ)
January 19, 2007 by Leave a Comment
MorePro Marketing is seeking a search engine optimization associate that is passionate about SEO and has the skills to support our SEO team in securing top ranking positions for our clients using only ethical white hat practices. We have an 11 year … [Read more...]
Common SEO Blunders… Must read for web designers
January 11, 2007 by Leave a Comment
It' inevitable... you hire a design firm to build you a great website and you expect the site to perform well. The only problem is, your web designer omitted some meta tags, used too many images, or added some bogus HTML coding to your … [Read more...]
Summary: Most Deadly SEO Sins
January 5, 2007 by Leave a Comment
There is a great article on Site-Reference.com about the "Most Deadly SEO Sins". It pretty much covers the basics, especially if you're just getting started or if you've only had your website for a short amount of time. Here are the top "SEO Sins" … [Read more...]
Google’s Webmaster Tools Prod. Manager Q&A
December 7, 2006 by Leave a Comment
Rand Fishkin from SEOmoz.org interviewed Google Webmaster Tools Product Manager Vanessa Fox for WebProNews.com. Among the topics: Google Sitemaps, Google PageRank, Duplicate Content and Text-to-Code Ratios. (Can't get video in iFrame to work, but you … [Read more...]
MSN bCentral Directory Closed for New Submissions
November 27, 2006 by Leave a Comment
It appears that Microsoft has decided to shut the door on their Submit It! services, including their bCentral Directory listings. The website has a notice stating that as of November 15th" they'll no longer be offering the services for new … [Read more...]
Sitemap Protocol Announced
November 22, 2006 by Leave a Comment
The top three search engines (Google, MSN and Yahoo) announced last week that they're all in support of a "sitemap" protocol/standard for websites. This news should make most webmasters relax a little bit since they now only need to create a … [Read more...]
Are Manufacturer Feeds Duplicate Content?
November 20, 2006 by Leave a Comment
One of the key points made at least week's PubCon conference in Las Vegas is that product feeds from manufacturers are considered duplicate content by most search engines. If you think about it, this makes a lot of sense... if you have hundreds and … [Read more...]
Link-Bait Ruining the Web? Not really…
November 10, 2006 by Leave a Comment
A member over on Cre8asite Forums started a topic suggesting that Link Baiting was ruining the web. At first glance, the content seems informational, educational, or perhaps it's just entertaining. However, that's usually not the case: the content … [Read more...]
