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Yahoo Changes Minimum Bid for Keywords

As promised Yahoo has now started changing it minimum bids on keywords within customers PPC accounts. They have said that the minimum bid changes were to improve the experience of their customers but in their explanation they compared it to an … [Read more...]

Preparing PPC Campaigns for the Holidays

If you have not started already; NOW is the time to prepare your PPC Campaigns for the Holiday Shopping Period. More and more people are turning to the internet to doing their Holiday shopping. Need more incentive, last year during the Holiday … [Read more...]

The Good and Bad of the Panama Version of Yahoo

Yahoo Search Marketing has been switching users over to the new Panama Version since the 4th Quarter of 2006.  I have had the pleasure of working with the new Panama Version of Yahoo since November 2006.  While not everything is as user-friendly … [Read more...]