PageRank has been pretty dependent on linking for a while now.  It’s well known that the more incoming links you have pointing to your website, the higher the authority Google assigns to it.  Linking has progressed to be more detail oriented in relation to Algorithms.  In fact most of your page’s ranking on Google is [...]

A lot of emphasis in the SEO world is focused on improving external linking or backlinks. Of course, since this is one of the most effective ways of improving search engine rankings, it is definitely an important aspect of search engine optimization.
While external links are often the focus, internal or “on-site” linking can be [...]

The benefits of strategic linking to SEO are still alive and kicking. Though it’s not the only thing needed to make high rankings, in my experience it is the most effective way to gain authority. It’s amazing how much authority goes to a site with good quality links that point to it.
It’s important not [...]