Conversion, when used in the context of internet sales/leads, is the process of compelling a site visitor to take a desired action. These desired actions, or conversions, can manifest in many different forms. Some examples include sales, contact information left, catalogs ordered, membership registrations, and newsletter subscriptions…just to name a few.
Having a high conversion rate […]

Ask yourself in, at most, 10 words: “Why Should People Buy from My Website?” This is the start to finding and expressing your value proposition.
 
A value proposition is a statement that expresses the key reason why a prospect should buy from you or leave his or her contact information.  It should leave an impact on […]

Rebecca is a conversion analyst, based out of Phoenix, specializing in consulting with website owners on how to convert more of their visitors to customers. Get some free pointers from Rebecca on how to improve your site’s conversion rate.

Nielson/NetRatings will no longer use Page Views as a metric for tracking website traffic and will now rely on how much time a visitor spends on a site as a more accurate measurement.

Like duh! It takes a study to find out people use the Search Engines for researching businesses in their local area. This article by Greg Sterling at Search Engine Watch covers a recent survey by Nielsen//NetRatings and local search engine marketing firm WebVisible.
One of the points Greg made was “One of the issues with local search is defining […]