Topics for today include -Solving Keyword Cannibalization; How Color Influences Site Visitors; Recreating the Linking Wheel via Methods Your Site’s Users are Already Using; 6 Tips for Writing Better Meta Descriptions; & How to Increase Landing Page Conversions

Heat Maps, Puppies and Landing Pages
I received an offer last week to beta  Attention Wizard’s new heatmap program. This new service is great for helping to determining the projected eye path of visitors to your landing page or as they write ”AttentionWizard uses advanced artificial intelligence algorithms to simulate human visual processing and attention. Our [...]

Google Analytics is very comprehensive when tracking visitor data, but its this same attribute that makes it very difficult to sort through the meaningless data and get right to the meat. I will use some screenshots and step by step instructions to help you get the most out of your visitor data. There are so many powerful options in Google Analytics that will allow you to dissect nearly every segment of your traffic, but it is a matter of learning the basics and familiarizing yourself with the available options.

If you counted on Microsoft’s “Live Search” search engine to drive online conversions to your website, you’re in for a rude awakening.
Why?  Microsoft launched Bing, their new search engine a little over a week ago – they’re actually calling it a decision engine, as Aaron covered recently.
The decision factor is certainly something that Microsoft thinks [...]

Arguably one of the most difficult things to create and define for your website, the Value Proposition is also one of the most critical sales-enhancing components you can optimize.  Most websites fail to even include their value proposition in the site’s design and messaging, while others display it poorly and/or haven’t articulated it properly. 
If you’re [...]

Conversion, when used in the context of internet sales/leads, is the process of compelling a site visitor to take a desired action. These desired actions, or conversions, can manifest in many different forms. Some examples include sales, contact information left, catalogs ordered, membership registrations, and newsletter subscriptions…just to name a few.
Having a high conversion rate [...]

Ask yourself in, at most, 10 words: “Why Should People Buy from My Website?” This is the start to finding and expressing your value proposition.
 
A value proposition is a statement that expresses the key reason why a prospect should buy from you or leave his or her contact information.  It should leave an impact on [...]