Below are some of the best and/or most informative articles on SEO, SEM, PPC, Conversion, Social, etc. that we found on Tuesday, February 2, 2010. Solving Keyword Cannibalization http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization How … [Read more...]
The Grab Bag
December 14, 2009 By Leave a Comment
Heat Maps, Puppies and Landing Pages I received an offer last week to beta Attention Wizard’s new heatmap program. This new service is great for helping to determining the projected eye path of visitors to your landing page or as they write … [Read more...]
How to Use Google Analytics
September 18, 2009 By 1 Comment
If you have taken the time to install Google Analytics on your website, then you obviously have some sort of interest in analyzing your site’s visitors. But do you know what you’re looking for as you sort through the data? For a first time user, … [Read more...]
How Bing Search Engine Will Reduce Online Conversions
June 10, 2009 By Leave a Comment
If you counted on Microsoft's Live Search" search engine to drive online conversions to your website, you're in for a rude awakening. Why? Microsoft launched Bing, their new search engine a little over a week ago - they're actually calling it a … [Read more...]
Secrets on Creating Powerful Value Propositions for Your Website
October 20, 2008 By Leave a Comment
Arguably one of the most difficult things to create and define for your website, the Value Proposition is also one of the most critical sales-enhancing components you can optimize. Most websites fail to even include their value proposition in the … [Read more...]
What is Conversion Anyway?
October 31, 2007 By Leave a Comment
Conversion, when used in the context of internet sales/leads, is the process of compelling a site visitor to take a desired action. These desired actions, or conversions, can manifest in many different forms. Some examples include sales, contact … [Read more...]
The Importance of Value Propositions
October 2, 2007 By Leave a Comment
Ask yourself in, at most, 10 words: Why Should People Buy from My Website?" This is the start to finding and expressing your value proposition. A value proposition is a statement that expresses the key reason why a prospect should buy from you or … [Read more...]
Announcing MorePro’s Conversion Corner – Free Website Conversion Tips
September 14, 2007 By Leave a Comment
Welcome to the first set of tips from MorePro's Conversion Corner. Rebecca is a conversion analyst, based out of Phoenix, specializing in consulting with website owners on how to convert more of their visitors to customers. Certified through … [Read more...]
Site Tracking Shifts from Page Views to Time Spent on Site
July 12, 2007 By Leave a Comment
One of the top site analytic/measuring companies in the world, Nielson/NetRatings, announced plans to shift from reporting Page Views as the metric of how popular a site is, to using how long users spend on a website (or Time Spent on Site). With … [Read more...]
Study: Search Driving Offline Conversions for Local Service Businesses
December 7, 2006 By Leave a Comment
Like duh! It takes a study to find out people use the Search Engines for researching businesses in their local area. This article by Greg Sterling at Search Engine Watch covers a recent survey by Nielsen//NetRatings and local search engine … [Read more...]
