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What is Conversion Anyway?

» by Rebecca October 31st, 2007 at 10:45 am » Comments (0)

Conversion, when used in the context of internet sales/leads, is the process of compelling a site visitor to take a desired action. These desired actions, or conversions, can manifest in many different forms. Some examples include sales, contact information left, catalogs ordered, membership registrations, and newsletter subscriptions…just to name a few.
Having a high conversion rate […]



The Importance of Value Propositions

» by Rebecca October 2nd, 2007 at 12:15 pm » Comments (0)

Ask yourself in, at most, 10 words: “Why Should People Buy from My Website?” This is the start to finding and expressing your value proposition.
 
A value proposition is a statement that expresses the key reason why a prospect should buy from you or leave his or her contact information.  It should leave an impact on […]



Announcing MorePro’s Conversion Corner - Free Website Conversion Tips

» by Rebecca September 14th, 2007 at 11:26 am » Comments (0)

Rebecca is a conversion analyst, based out of Phoenix, specializing in consulting with website owners on how to convert more of their visitors to customers. Get some free pointers from Rebecca on how to improve your site’s conversion rate.



Site Tracking Shifts from Page Views to Time Spent on Site

» by Cory July 12th, 2007 at 12:52 pm » Comments (0)

Nielson/NetRatings will no longer use Page Views as a metric for tracking website traffic and will now rely on how much time a visitor spends on a site as a more accurate measurement.



Study: Search Driving Offline Conversions for Local Service Businesses

» by Scott Charters December 7th, 2006 at 4:25 pm » Comments (0)

Like duh! It takes a study to find out people use the Search Engines for researching businesses in their local area. This article by Greg Sterling at Search Engine Watch covers a recent survey by Nielsen//NetRatings and local search engine marketing firm WebVisible.
One of the points Greg made was “One of the issues with local search is defining […]