SEO Content Building and Critical Thinking and Writing-
Congrats to me!
I’m out of the sandbox! Really that doesn’t mean a whole lot except I passed the 90 day mark of my probation time at MorePro, I have more hours to work and the SEO team hasn’t killed me from the infinite list of questions I have. [...]

Derek’s Sandbox – Day 75
Almost there…
Although I’ve graduated with a degree in technical communication, I’ve been surrounded by the marketing world for much longer from being in a band and working in radio promotions. Granted, I do not know EVERYTHING about marketing, but I do know a lot about people. I understand that sometimes you [...]

When it comes to SEO, timing is everything. Just like with radio, television or even print ads; marketing your company online needs to be done in advance of busy seasons. Before you consider optimizing your site; take into account the timing of it all.

Google Analytics is very comprehensive when tracking visitor data, but its this same attribute that makes it very difficult to sort through the meaningless data and get right to the meat. I will use some screenshots and step by step instructions to help you get the most out of your visitor data. There are so many powerful options in Google Analytics that will allow you to dissect nearly every segment of your traffic, but it is a matter of learning the basics and familiarizing yourself with the available options.

Without search engine optimization, your website will simply be lost in the shuffle. If you are a small business owner, looking to increase revenue or leads through a website, be assured that simply having the website up and operational is not enough.

Content is King.
Web content.  What is this “king” that search engines, web-savvy intellects and other industry gurus refer to?  According to Lou Rosenfeld and Peter Morville in Information Architecture for the World Wide Web, content is broadly defined as the “stuff in your Web site” (second edition, page 219).  While this may be a loose [...]

If you have not started already; NOW is the time to prepare your PPC Campaigns for the Holiday Shopping Period.
More and more people are turning to the internet to doing their Holiday shopping. Need more incentive, last year during the Holiday season consumers spent $24.4 billion online according to comScore. So you need to [...]