Link building is one of the most important factors you need to consider when running a SEO campaign. Most SEO campaigns can fall short in this area and one of the main reasons is because of the time and effort that goes in to link building. Over the next few weeks I will be going [...]

Obtaining a back link with keyword rich anchor text, having it point to the proper landing page, and having it come from a relevant site is considered the holy grail of link building.  This is often one of the most difficult things to accomplish when attempting to grow back-links to your site, but it is [...]

There’s been some controversy in SEO land this week. Matt Cutts, Google’s mouthpiece for linking policies, stated publicly that websites heavily involved with paid links are considered high risk. Many of the SEO pros in the blogosphere took offense to this and feel that Google is profiling search engine optimized websites unfairly.
The issue of contention [...]

More and more recently, we are seeing SEO clients who are utilizing non-SEO friendly menu systems for the primary navigation on their websites.  While the menu may perform great functions and/or be easy to create through Dreamweaver or some other website editing program, the effects of the menu on their organic search engine traffic could [...]

Most, if not all, reputable SEO companies tout the benefits of social linking for a website. If you’ve ever wanted to see some proof – or a breakdown of what exactly social media will do for you – I have just what you’ve been looking for.
MarketingSherpa (a reputable research organization that specializes in tracking marketing [...]

On November 7th LinkedIn announced that they are launching a new feature: LinkedIn Events. This feature combines social networking and search with a unique twist for business professionals to find events that may be most beneficial to their networking endeavors.
How it Works
Members will receive notices on their Events home page about events that [...]

PageRank has been pretty dependent on linking for a while now.  It’s well known that the more incoming links you have pointing to your website, the higher the authority Google assigns to it.  Linking has progressed to be more detail oriented in relation to Algorithms.  In fact most of your page’s ranking on Google is [...]