Local search is a tricky beast to understand, let alone tame.  This is evidenced by the fact that it is possible to achieve a number one ranking for a local search term without even owning a domain name for your store or office.  While there are many ways to optimize your website that can help […]

Press Release History
For over 100 years, the common press release has been used by public relations companies and professionals to promote the companies they represent.  The typical press release can focus on a new product announcement, the hiring or promotion of an influential executive or can be used to act as a “tarp” to cover […]

Content is King.
Web content.  What is this “king” that search engines, web-savvy intellects and other industry gurus refer to?  According to Lou Rosenfeld and Peter Morville in Information Architecture for the World Wide Web, content is broadly defined as the “stuff in your Web site” (second edition, page 219).  While this may be a loose […]

A lot of emphasis in the SEO world is focused on improving external linking or backlinks. Of course, since this is one of the most effective ways of improving search engine rankings, it is definitely an important aspect of search engine optimization.
While external links are often the focus, internal or “on-site” linking can be […]

The Almighty Title Tag
While it might seem that the page Title Tags and Meta Tags aren’t very important, it’s quite the opposite.  Most notably, the Title Tag is arguably the most influential on-site component of the search engine’s algorithms.  If you want to rank for a keyword phrase, it should be in your Title Tag.
The […]

The benefits of strategic linking to SEO are still alive and kicking. Though it’s not the only thing needed to make high rankings, in my experience it is the most effective way to gain authority. It’s amazing how much authority goes to a site with good quality links that point to it.
It’s important not […]

In a recent survey of our own SEO clients, MorePro has discovered that many business owners and marketing directors are not paying full attention to the ROI of their online spending. While Search Engine Optimization is online component of a company’s online marketing program, it’s one of the most critical to the bottom-line. Natural, organic […]

The folks over at Axandra.com have published a new article today about “Mosaic Cloaking” and how search engine optimizers are now using it to “game” the search engines.
Mosaic Cloaking (the basics)
It’s not much different from regular cloaking, except that instead of serving completely different pages to the search engines, clever marketers are now just serving […]

I was reading an SEO newsletter this morning and they had mentioned a number of important SEO strategies to consider when undertaking the optimization of your website on your own.
A number of the SEO tips were quite common and should be practiced by all SEO strategists, not only those working on their own sites, but […]

It doesn’t matter if you sell widgets, get real estate leads or have a full-fledged store on your domain… if you’re thinking about redesigning your site or adding new features, be sure to do your homework first.
Big-time programming & service companies are missing the boat when it comes to preparing for the search engines, specifically […]