Why Businesses Should Avoid Black Hat Strategies in SEO
June 8, 2011 By Leave a Comment
This is a featured post from FatWallet.com. With online spending on the rise and social media profits growing for the sixth consecutive quarter, it's understandable that black hat SEO strategies can begin to look tempting. After all, they require … [Read more...]
Dealing With SEO On A Small Budget
June 7, 2011 By Leave a Comment
This is a featured post from Keith Barrett at Search South. Looking at some of the most competitive terms in Google, it’s noticeable that the top rankings are frequently dominated by big brands. You can see this by searching for mortgages or life … [Read more...]
Importance of Short & Long-term SEO Search Marketing Strategies
June 3, 2011 By 1 Comment
This is a featured post from Lyuben Georgiev at Outrider. Search engine optimization search marketing strategies are one of the most effective ways of making yourself accessible to the virtual Internet world. Without this, you simply won’t be able … [Read more...]
Caution Using WordPress SEO Plugins
May 12, 2011 By Leave a Comment
Plugins That (May) Hurt Your SEO I'm not going to claim that all SEO plugins are bad or even that the one's that turn out poorly (in some cases) have bad intentions. In most cases, the problem falls on user error more so than the plugin itself. If … [Read more...]
Why You Shouldn’t Update WordPress Core or Plugins Right Away
May 11, 2011 By 1 Comment
Everyone loves shiny new toys and runs out to buy the latest & greatest gadgets, but few of these impulsive individuals take the time to forecast the consequences of their action. Apple users are notorious for buying the latest gadget as soon as … [Read more...]
JCPenney SEO Scandal – Why It Took So Long to Come Out
February 15, 2011 By 1 Comment
The announcement of JCPenney's SEO spamming recently by the New York Times may have caught a lot of people off-guard, but I think a lot of people in the SEO industry were already aware of what was going on. A few months ago we had seen many of the … [Read more...]
Increasing Technology Needs Present Risks to SEO Efforts
October 13, 2010 By Leave a Comment
Within the SEO industry there is a lot of information that must be monitored and followed in order to stay on top of the latest developments, tactics and other strategies used to increase or maintain ones search engine rankings. Due to the … [Read more...]
Is Your WordPress Theme Hindering Your Results?
October 5, 2010 By 1 Comment
Part of my job as an SEO analyst is to identify problems with clients’ websites, whether that be issues with coding, images, internal linking structure or anything else that could be hindering their site. Generally when it comes to an HTML built … [Read more...]
SEO Is Dead? Please… Good Search Engine Optimization Is More Important Than Ever
September 9, 2010 By 4 Comments
With the release of Google Instant Search this week, many people are already proclaiming the death of SEO. This is short-sighted thinking at best and really doesn't factor in what SEO really is or does. Rather than re-attempting to argue the point of … [Read more...]
Yahoo Beginning Steady Integration of Bing-Powered Organic Search Results
August 17, 2010 By 1 Comment
Top 7 Most Important WordPress Plugins Every Blog Should Have
August 3, 2010 By 3 Comments
Why Google Caffeine Search Results Offer More Opportunities for Increased Traffic
July 30, 2010 By 1 Comment
Officially announced a few weeks ago, the new "Google Caffeine" search results and algorithm changes from Google are really something you should take seriously. While your immediate reaction might be "oh no, this is going to kill me", a more thorough … [Read more...]
Running a Successful Blog – Blog Maintenance
July 2, 2010 By Leave a Comment
Maintaining your blog will be extremely important if you want to have a successful site. If you don’t keep your blog maintained, you run the risk of your blog breaking, or worse your blog being hacked or spammed. Today we are going to talk about … [Read more...]
Revising Your Content Marketing Strategies
June 15, 2010 By Leave a Comment
I first of all would like to apologize for my lack of posting in the blog lately, but I assure you that during the time that I have spent away from writing for the MorePro SEO blog, I have found some very insightful information that I am excited to … [Read more...]
Google Emphasizing Search Options – Ranking On Your Own Website Not Enough
May 6, 2010 By Leave a Comment
While the new search options in Google are not new, the increased visibility that the options now have makes it ever more critical for you to consider all of the optimization channels that you need to be strategizing within your search engine … [Read more...]
Tips to Improve Your SEO Writing for Articles
March 10, 2010 By Leave a Comment
When writing content for the web, it ends up in one of two places. It either ends up on your website as additional content, or it ends up as syndicated content for the rest of the web to use. Unfortunately through this, I believe that SEO’s have … [Read more...]
SEO Content Building and Critical Thinking and Writing-
February 8, 2010 By 1 Comment
SEO Content Building and Critical Thinking and Writing- Congrats to me! I’m out of the sandbox! Really that doesn’t mean a whole lot except I passed the 90 day mark of my probation time at MorePro, I have more hours to work and the SEO team … [Read more...]
SEO, PPC & Linking Tidbits for 2/1/2010
February 1, 2010 By Leave a Comment
Below are some of the best and/or most informative articles on SEO, SEM, PPC, Linking, etc. that we found on Monday, February 1, 2010. Link Request Best … [Read more...]
Marketing Leap Frog and SEO
January 25, 2010 By Leave a Comment
Derek’s Sandbox Day 85 Hello everyone…. If you are joining me for the first time, this will have been my last post before I am “out” of the sandbox. My name is Derek and I am the assistant copywriter here at MorePro Marketing and have been … [Read more...]
SEO VS. The World of Advertising
January 11, 2010 By Leave a Comment
Derek’s Sandbox – Day 75 Almost there... Although I’ve graduated with a degree in technical communication, I’ve been surrounded by the marketing world for much longer from being in a band and working in radio promotions. Granted, I do not … [Read more...]
Video Optimization Critical as Audience Continues to Grow
December 31, 2009 By Leave a Comment
With the continuously expanding audience of Internet users & broadband getting cheaper, videos and other dynamic media continue to increase their influence in the online marketing space. SEO companies and social media gurus are putting more … [Read more...]
The Holiday Season is over…What should I do now for SEO?
December 23, 2009 By Leave a Comment
With the holiday season about to wrap up or wrapping up now you are probably wondering what to do next. Well first things first do not delete or remove your holiday pages off your site. You have been building those pages up for the past three to … [Read more...]
SEO Ultimately Breaks down to – Google VS. Oprah
December 21, 2009 By Leave a Comment
Derek’s Sandbox – 8 In continuation of my SEO Training at MorePro… I’ve realized this week that there are two kinds of Authority in this world. Oprah- and Google. (Allen, August) (White, 2009) These two … [Read more...]
Another Reminder to Consult Your SEO Company Before Editing Website Content
December 18, 2009 By Leave a Comment
After going through one of the more puzzling why did the Google rankings drop" so suddenly episodes w/ one of our best performing client's website, I thought detailing the cause/effect would provide a good resource for other webmasters & … [Read more...]
The Grab Bag
December 14, 2009 By Leave a Comment
Heat Maps, Puppies and Landing Pages I received an offer last week to beta Attention Wizard’s new heatmap program. This new service is great for helping to determining the projected eye path of visitors to your landing page or as they write … [Read more...]
4 Signs That Your Shopping Cart is not SEO Friendly
December 9, 2009 By Leave a Comment
With the Holiday season coming closer and closer to wrapping up, now is a good time to evaluate your shopping cart. Granted, you should have evaluated your cart prior to the holiday season, but back then you didn’t have this helpful blog post to … [Read more...]
Derek’s Sandbox Day 57
December 8, 2009 By Leave a Comment
The Internet, the Last Great Frontier Throughout my training at MorePro Marketing, I have been trained on the current SEO Strategies that MorePro uses for improving results on search engines. But this week I was trained on some current bad practices … [Read more...]
New SEO Client Site Indexing Issues – A Timeline of Improvement
December 4, 2009 By Leave a Comment
Updated analysis as of 12/10/09 Having submitted the sitemap files on 12/3/09, we were hoping to see some changes reasonably quickly in the indexing. Without much additional linking - only because it hasn't started yet - the numbers do look … [Read more...]
5 Tools that Will Help with Your Backlinks
November 26, 2009 By Leave a Comment
Well happy turkey day everyone! What better way to kick off the holiday season than with some tools to help manage and grow your backlinks. In earlier blog posts, I have gone over some of these tools before but not in that great of detail. This time … [Read more...]
The Importance of Link Building: Diminishing Value of Links
November 10, 2009 By 3 Comments
Who would have thought that your links would lose value as time goes on. Well it does happen, just look at your press releases and your articles for distribution, ok well its obvious that those are going to lose value, right? But what about those one … [Read more...]
Spaced Out Implementation Breathes Constant Life into Your Search Engine Optimization
November 6, 2009 By Leave a Comment
There is a difference between optimizing a site for the search engines and optimizing a site correctly. Let’s face it, just about anyone can write keyword rich content, throw it up on a site, gather some backlinks and claim that they delivered … [Read more...]
5 Reasons why SEO Campaigns Fail
November 3, 2009 By 1 Comment
There are countless reasons why an SEO campaign can fail, but we are only going to talk about 5 today. I’m sure many of you SEO’s have countless stories to tell about how an SEO campaign failed, whether it was your fault or something the client … [Read more...]
Derek’s Sandbox Day 33
November 2, 2009 By Leave a Comment
Derek’s Sandbox, day 33 -Hey! I still have a job at MorePro!- As promised from last week we are moving into the “whys” of SEO marketing this week. But the major question I want to address this week is why Google, Yahoo and Bing are constantly … [Read more...]
How to Write a Press Release for SEO
October 30, 2009 By Leave a Comment
Press releases optimized for the Search Engines can be one of the biggest returns on investment when it comes to your online marketing. Not only are they great sources for backlinks to your site, but SEO Press Releases are also a great way to gain … [Read more...]
6 Ways to Drive Traffic to Your Site
October 27, 2009 By 2 Comments
So you have your site and it is all pretty and awesome yet no one is visiting it. You have optimized the titles and you have optimized your content, yet you still are not seeing any new visitors. There are a number of reasons why this is happening … [Read more...]
Day 31 – I’m Still Here!
October 26, 2009 By Leave a Comment
Day 31 --- Derek’s Sandbox In continuation of this quest; trying to find out what SEO is all about, I pose this thought… Growing up, I would ask my parents questions like “why can’t I put my GI Joes in the light socket?” or “what do you … [Read more...]
The Importance of Staying on Schedule
October 23, 2009 By 2 Comments
When it comes to SEO, timing is everything. Just like with radio, television or even print ads; marketing your company online needs to be done in advance of busy seasons. There are a few reasons for this which will be addressed later on in the … [Read more...]
How Do You Measure Your Online Success?
October 20, 2009 By 1 Comment
When you start an SEO campaign you should have a goal that you wish to reach. Whether your goal is gaining more sales, leads, or just overall more traffic/visitors on a daily basis, you should have a way of reporting this. It is very important that … [Read more...]
How do I get my Website on a Search Engine?
October 13, 2009 By 1 Comment
How many times have you sat down and started talking to a potential client and the first words out of their mouth are: “How do I get my website on or to the top of the Search Engines?” How are we as search engine optimizers suppose to answer that … [Read more...]
Welcome to SEO 101 Introduction to Internet Marketing
October 12, 2009 By Leave a Comment
Derek’s Sandbox – Day 18 Hey everyone, my name is Derek and I am the new assistant copywriter for MorePro. To give you the readers digest version of my history I received my B.S. in technical communication with an emphasis in communication … [Read more...]
Google Webmaster Tools 404 Error Verification Problems Resolved
October 1, 2009 By Leave a Comment
The folks over at Google Webmaster Tools have made some changes to the validation process which should help more sites validate their website. Among the improvements, is the removal of a weird 404 error HTTP server response that prevented many sites … [Read more...]
7 Website Issues that Could be Hindering your Organic Rankings
September 29, 2009 By 6 Comments
So you just started a website or you have had your website up for awhile now but you can’t seem to figure out why you are not moving up in the search engines. Well there could be a number of things that are hindering your rankings. But here are … [Read more...]
How to Set up Your .htaccess File for SEO
September 22, 2009 By 1 Comment
About a month ago I got a task to create an .htaccess file for a client. At the time, I had no real knowledge of the subject so I had to do research, which as many people know, can be a bit boring at times especially on subjects that we really have … [Read more...]
Considering an SEO Firm? Be Committed to the Process
September 21, 2009 By Leave a Comment
If you own a website and/or are thinking of starting one, you're going to be looking for SEO services in the near future. Even if you already have an SEO firm working on your website, the odds are good that you'll be looking for a new one (in the … [Read more...]
How to Use Google Analytics
September 18, 2009 By 1 Comment
If you have taken the time to install Google Analytics on your website, then you obviously have some sort of interest in analyzing your site’s visitors. But do you know what you’re looking for as you sort through the data? For a first time user, … [Read more...]
How to Run a Successful Link Building Campaign – Overview
September 16, 2009 By 7 Comments
Well after about two months I am finished with my series on how to run successful link building campaigns (though the link building landscape is constantly changing so this type of blog post could pop up again). I hope you all have learned something … [Read more...]
How to Run a Successful Linking Campaign – Blogs
September 9, 2009 By 1 Comment
Welcome back, I hope everyone had a fun and safe Labor Day weekend. This will be the finale to my blog series on how to run a successful link building. Today I will be talking about how you can use blogs as a way to build backlinks. I could write a … [Read more...]
How to Run a Successful Link Building Campaign – Press Releases and Article Distribution
September 1, 2009 By 1 Comment
Welcome back to the seventh installment of how to run a successful link building campaign. Last week I talked a little bit about reciprocal linking and one-way linking. This week I am going to try and tackle Press Releases (PR) and Article … [Read more...]
How to run a successful Link Building Campaign – Reciprocal Linking and One Way Linking
August 26, 2009 By 1 Comment
Welcome back to the sixth installment of my link building series. Last week I talked about blog commenting and forum linking. This week’s topic is on reciprocal and one way linking and how you can be successful with it. Reciprocal Linking - I know … [Read more...]
Why is Search Engine Optimization Important?
August 26, 2009 By Leave a Comment
Search engine optimization is a phrase that is thrown out a lot these days, but just how important is SEO? The answer depends on whether you want to make money, generate leads, or just gain more traffic to your website. The fact of the matter is … [Read more...]
How to Run a Successful Link Building Campaign – Blog Comments & Forum Linking
August 18, 2009 By 2 Comments
Welcome back, this week we are going to dive into the topic of Blog Comments and Forum linking. Last week we talked about directories, and how you can still benefit from them if you use them correctly. Blog comments and forum linking are very … [Read more...]
How to run a successful link building campaign – Directories
August 11, 2009 By 2 Comments
Welcome back to another exciting installment of how to run a successful link building campaign. Last week I talked about link modifications, this week we are moving on to directories. This one may bring in some debates (I am hoping :) ) as some … [Read more...]
How To Run a Successful Link Building Campaign – Link Modifications
August 3, 2009 By 2 Comments
Welcome back to another edition of how to run successful link building campaigns, last week I talked about how to be successful with social linking, this week I will be talking about link modifications. What a link modification is is a backlink you … [Read more...]
How to Run a Successful Link Building Campaign – Where to Begin
July 21, 2009 By 4 Comments
Link building is one of the most important factors you need to consider when running a SEO campaign. Most SEO campaigns can fall short in this area and one of the main reasons is because of the time and effort that goes in to link building. Over the … [Read more...]
Effective Reciprocal Linking Campaigns
July 16, 2009 By 1 Comment
Obtaining a back link with keyword rich anchor text, having it point to the proper landing page, and having it come from a relevant site is considered the holy grail of link building. This is often one of the most difficult things to accomplish … [Read more...]
How Bing Search Engine Will Reduce Online Conversions
June 10, 2009 By Leave a Comment
If you counted on Microsoft's Live Search" search engine to drive online conversions to your website, you're in for a rude awakening. Why? Microsoft launched Bing, their new search engine a little over a week ago - they're actually calling it a … [Read more...]
Google, SEO and Staying Classy
June 9, 2009 By Leave a Comment
There’s been some controversy in SEO land this week. Matt Cutts, Google’s mouthpiece for linking policies, stated publicly that websites heavily involved with paid links are considered high risk. Many of the SEO pros in the blogosphere took … [Read more...]
Optimizing your Website for Bing
June 5, 2009 By Leave a Comment
With the recent launch of Microsoft's latest version of the search engine, SEO experts are scrambling to see if they can crack the algorithm, or at least better understand what methods will help increase your website's rankings in Bing. Although … [Read more...]
Why SEO Campaigns Fail
May 7, 2009 By 3 Comments
Search engine optimization is not an exact science. Search engines (Google, Yahoo, MSN) are constantly evolving and adjusting their algorithms in order to stay ahead of the SEO professionals that doggedly strive to find the perfect SEO solution for … [Read more...]
Canonical URL Tag – Does it Actually Work?
April 20, 2009 By 1 Comment
It has been several months since the Search Engines collaborated and … [Read more...]
New Yahoo Application to Shed Light on SEO
March 13, 2009 By Leave a Comment
Yahoo is currently working on a new application that may automate SEO for the search engine. A patent was filed in January explaining the new system for automated SEO. This system would analyze search terms queried by users and whittle searches down … [Read more...]
PageRank Sculpting & Nofollow for Improved SEO Rankings
January 5, 2009 By 1 Comment
Updated 11/25/09: The concept of PageRank sculpting on your own site using the nofollow tag is essentially dead after Google announced they had altered the way they look at this practice. This has been out of practice for some time, so the post … [Read more...]
Google Spam Identified for Business Insurance Keyword
September 5, 2008 By
In reviewing some keywords today in Google, we stumbled upon a highly questionable website showing up in the #1 position for business insurance". We check this keyword on a pretty regular basis and have slowly seen the following site creeping up … [Read more...]
SEO Linking Progression
August 18, 2008 By Leave a Comment
PageRank has been pretty dependent on linking for a while now. It’s well known that the more incoming links you have pointing to your website, the higher the authority Google assigns to it. Linking has progressed to be more detail oriented in … [Read more...]
Blog Commenting as a Link Building Strategy
August 4, 2008 By
One of the easiest automated methods of acquiring links these days is using software to auto-fill comments on related blogs, forums, Pligg sites, etc. (Note: MorePro does not use automated methods of building links; we build all links manually). … [Read more...]
How to avoid Wrong Turns on the “Local Search” Highway
June 27, 2008 By Leave a Comment
Local search is a tricky beast to understand, let alone tame. This is evidenced by the fact that it is possible to achieve a number one ranking for a local search term without even owning a domain name for your store or office. While there are … [Read more...]
Press Release Optimization for Building One-Way Links – SEO Tips
June 23, 2008 By Leave a Comment
Press Release History For over 100 years, the common press release has been used by public relations companies and professionals to promote the companies they represent. The typical press release can focus on a new product announcement, the hiring … [Read more...]
Content is King
June 20, 2008 By Leave a Comment
Content is King. Web content. What is this “king” that search engines, web-savvy intellects and other industry gurus refer to? According to Lou Rosenfeld and Peter Morville in Information Architecture for the World Wide Web, content is … [Read more...]
Commonly Overlooked On-Site Linking Techniques
June 12, 2008 By Leave a Comment
A lot of emphasis in the SEO world is focused on improving external linking or backlinks. Of course, since this is one of the most effective ways of improving search engine rankings, it is definitely an important aspect of search engine … [Read more...]
Linking 101
May 13, 2008 By Leave a Comment
The benefits of strategic linking to SEO are still alive and kicking. Though it's not the only thing needed to make high rankings, in my experience it is the most effective way to gain authority. It's amazing how much authority goes to a site with … [Read more...]
Perceived SEO Value – How Client’s Lack of Knowledge Can Hurt You
May 12, 2008 By Leave a Comment
In a recent survey of our own SEO clients, MorePro has discovered that many business owners and marketing directors are not paying full attention to the ROI of their online spending. While Search Engine Optimization is online component of a company's … [Read more...]
Mosaic Cloaking – A new SEO strategy or old hat?
January 22, 2008 By Leave a Comment
The folks over at … [Read more...]
SEO Strategies – Those Commonly Forgotten or Ignored
January 10, 2008 By Leave a Comment
I was reading an SEO newsletter this morning and they had mentioned a number of important SEO strategies to consider when undertaking the optimization of your website on your own. A number of the SEO tips were quite common and should be practiced by … [Read more...]
Redesigning Your Store or Website? Do Your Homework…
December 17, 2007 By Leave a Comment
It doesn't matter if you sell widgets, get real estate leads or have a full-fledged store on your domain... if you're thinking about redesigning your site or adding new features, be sure to do your homework first. Big-time programming & service … [Read more...]
Another Satisfied SEO Client
July 12, 2007 By Leave a Comment
Just got a job with someone in town who found me in the top spot on Yahoo. FYI!" Thanks! Janet Ault Female Voice Over Talent … [Read more...]
SEO Mistakes You’re Bound to Make on Your Website
June 28, 2007 By Leave a Comment
In an article published in the SEO-News newsletter this morning, Kanga Internet's Chris Diprose details 10 of the most common SEO mistakes that you're bound to make on your website. Whether or not the mistakes are done on purpose, are done because of … [Read more...]
Vanessa Fox answers more questions about Google
April 12, 2007 By Leave a Comment
Interview snippets from Vanessa Fox, Product Manager for Google Webmaster Tools. … [Read more...]
Hallelujah – Yahoo to Allow NOYDIR Meta Robots Tag!
February 28, 2007 By Leave a Comment
Yahoo has finally wised up and implemented support for a new Meta robots tag that will allow you to opt-out" from having your Yahoo! Directory title and description show up in the search results. The tag is called "NOYDIR" or No Yahoo Directory, and … [Read more...]
Why you should optimize for MSN (Live Search)
February 23, 2007 By Leave a Comment
Site Reference has a good article about Optimizing for MSN: Is it worth the effort?". In short, yes it's worth it. While there's no argument about the higher quality of results that Google provides, MSN is still a valuable search engine when it … [Read more...]
Google Shows more Links, Yahoo Opens it’s Pipes
February 15, 2007 By Leave a Comment
The two biggest stories the past few weeks related to internet marketing and SEO are probably the new tools that Google and Yahoo both rolled out. Google unveils more links Within your Google Webmaster Tools account, you can now view/download a much … [Read more...]
SEO Position Available – MorePro is Hiring (Phoenix, AZ)
January 19, 2007 By Leave a Comment
MorePro Marketing is seeking a search engine optimization associate that is passionate about SEO and has the skills to support our SEO team in securing top ranking positions for our clients using only ethical white hat practices. We have an 11 year … [Read more...]
Common SEO Blunders… Must read for web designers
January 11, 2007 By Leave a Comment
It' inevitable... you hire a design firm to build you a great website and you expect the site to perform well. The only problem is, your web designer omitted some meta tags, used too many images, or added some bogus HTML coding to your … [Read more...]
Summary: Most Deadly SEO Sins
January 5, 2007 By Leave a Comment
There is a great article on Site-Reference.com about the "Most Deadly SEO Sins". It pretty much covers the basics, especially if you're just getting started or if you've only had your website for a short amount of time. Here are the top "SEO Sins" … [Read more...]
Google’s Webmaster Tools Prod. Manager Q&A
December 7, 2006 By Leave a Comment
Rand Fishkin from SEOmoz.org interviewed Google Webmaster Tools Product Manager Vanessa Fox for WebProNews.com. Among the topics: Google Sitemaps, Google PageRank, Duplicate Content and Text-to-Code Ratios. (Can't get video in iFrame to work, but you … [Read more...]
MSN bCentral Directory Closed for New Submissions
November 27, 2006 By Leave a Comment
It appears that Microsoft has decided to shut the door on their Submit It! services, including their bCentral Directory listings. The website has a notice stating that as of November 15th" they'll no longer be offering the services for new … [Read more...]
Sitemap Protocol Announced
November 22, 2006 By Leave a Comment
The top three search engines (Google, MSN and Yahoo) announced last week that they're all in support of a "sitemap" protocol/standard for websites. This news should make most webmasters relax a little bit since they now only need to create a … [Read more...]
Are Manufacturer Feeds Duplicate Content?
November 20, 2006 By Leave a Comment
One of the key points made at least week's PubCon conference in Las Vegas is that product feeds from manufacturers are considered duplicate content by most search engines. If you think about it, this makes a lot of sense... if you have hundreds and … [Read more...]
Link-Bait Ruining the Web? Not really…
November 10, 2006 By Leave a Comment
A member over on Cre8asite Forums started a topic suggesting that Link Baiting was ruining the web. At first glance, the content seems informational, educational, or perhaps it's just entertaining. However, that's usually not the case: the content … [Read more...]
