Derek’s Sandbox Day 38
Consistency and SEO
In continuation of my Jedi training in the master arts of SEO, I have discovered that you don’t need the force to take on the dark side, but it sure would help to have the chosen one to defeat the dark lord. For those of you who are not geeks [...]

There is a difference between optimizing a site for the search engines and optimizing a site correctly. Let’s face it, just about anyone can write keyword rich content, throw it up on a site, gather some backlinks and claim that they delivered everything for the campaign. However, without some sort of strategy in place, all the work from this SEO program is going to have minimal impact – if any at all.

This is where it is important to evaluate each website on a case by case basis. One of the first steps to becoming a successful SEO company is to move away from the “cookie cutter” approach and customize each client’s SEO program in a way that will achieve the maximum benefits.

There are countless reasons why an SEO campaign can fail, but we are only going to talk about 5 today. I’m sure many of you SEO’s have countless stories to tell about how an SEO campaign failed, whether it was your fault or something the client did without consulting you.
But what about the clients themselves? [...]

Derek’s Sandbox, day 33
-Hey! I still have a job at MorePro!-
As promised from last week we are moving into the “whys” of SEO marketing this week. But the major question I want to address this week is why Google, Yahoo and Bing are constantly changing their search algorithms.
Throughout my whole life I’ve found that I [...]

Press Releases, when written properly, will rank on the first page of Google and Yahoo! News results – for a time. It is what happens afterwards, however, that makes them so valuable. Once your press release has lost its time-restrictive relevance, it will fail to show up in the News Section of your favorite search engine. The links that are embedded in the body of the release, however, will still continue to pass value, long after the release has lost its relevance.

So you have your site and it is all pretty and awesome yet no one is visiting it. You have optimized the titles and you have optimized your content, yet you still are not seeing any new visitors. There are a number of reasons why this is happening and the big one is that the [...]

Day 31 — Derek’s Sandbox
In continuation of this quest; trying to find out what SEO is all about, I pose this thought…
Growing up, I would ask my parents questions like “why can’t I put my GI Joes in the light socket?” or “what do you mean the baptistery isn’t for swimming in?” And the usual [...]