Welcome back to another edition of how to run successful link building campaigns, last week I talked about how to be successful with social linking, this week I will be talking about link modifications. What a link modification is is a backlink you already have that you need/want/should get modified with a better anchor(or link) [...]

Link building is one of the most important factors you need to consider when running a SEO campaign. Most SEO campaigns can fall short in this area and one of the main reasons is because of the time and effort that goes in to link building. Over the next few weeks I will be going [...]

Obtaining a back link with keyword rich anchor text, having it point to the proper landing page, and having it come from a relevant site is considered the holy grail of link building.  This is often one of the most difficult things to accomplish when attempting to grow back-links to your site, but it is [...]

If you counted on Microsoft’s “Live Search” search engine to drive online conversions to your website, you’re in for a rude awakening. Why?  Microsoft launched Bing, their new search engine a little over a week ago – they’re actually calling it a decision engine, as Aaron covered recently. The decision factor is certainly something that [...]

There’s been some controversy in SEO land this week. Matt Cutts, Google’s mouthpiece for linking policies, stated publicly that websites heavily involved with paid links are considered high risk. Many of the SEO pros in the blogosphere took offense to this and feel that Google is profiling search engine optimized websites unfairly. The issue of [...]

With the recent launch of Microsoft’s latest version of the search engine, SEO experts are scrambling to see if they can crack the algorithm, or at least better understand what methods will help increase your website’s rankings in Bing.  Although many of these methods are still to be determined, there are quite a few things [...]

Search engine optimization is not an exact science. Search engines (Google, Yahoo, MSN) are constantly evolving and adjusting their algorithms in order to stay ahead of the SEO professionals that doggedly strive to find the perfect SEO solution for their clients. There really is no way to know 100% for sure what will work and [...]