Topics for today include -Solving Keyword Cannibalization; How Color Influences Site Visitors; Recreating the Linking Wheel via Methods Your Site’s Users are Already Using; 6 Tips for Writing Better Meta Descriptions; & How to Increase Landing Page Conversions

Today’s topics include – Link Request Best Practices; 5 Quality Score Myths (AdWords); & Microsoft Profile Matcher tool.

Having recently been required to re-up on our Google AdWords Professional status, I now have a unique perspective of how difficult and “involved” the whole process is.
Before I get into the actual exam tips and feedback, let me give you some background on my previous experience.  I have personally been working with and been invovled [...]

As promised Yahoo has now started changing it minimum bids on keywords within customers PPC accounts. They have said that the minimum bid changes were to improve the experience of their customers but in their explanation they compared it to an auction house setting minimum bids on items to insure that someone did not walk [...]

If you have not started already; NOW is the time to prepare your PPC Campaigns for the Holiday Shopping Period.
More and more people are turning to the internet to doing their Holiday shopping. Need more incentive, last year during the Holiday season consumers spent $24.4 billion online according to comScore. So you need to [...]

Yahoo has been switching users over to the new Panama Version since the 4th Quarter of 2006. I have had the pleasure of working with the new Panama Version of Yahoo since November 2006. While not everything is as user-friendly as I would like, it is a great improvement over the older version.