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Yahoo Changes Minimum Bid for Keywords

» by Dwayne May 29th, 2008 at 3:27 pm » Comments (0)

As promised Yahoo has now started changing it minimum bids on keywords within customers PPC accounts. They have said that the minimum bid changes were to improve the experience of their customers but in their explanation they compared it to an auction house setting minimum bids on items to insure that someone did not walk […]



Preparing PPC Campaigns for the Holidays

» by Dwayne November 9th, 2007 at 10:47 am » Comments (0)

If you have not started already; NOW is the time to prepare your PPC Campaigns for the Holiday Shopping Period.
More and more people are turning to the internet to doing their Holiday shopping. Need more incentive, last year during the Holiday season consumers spent $24.4 billion online according to comScore. So you need to […]



The Good and Bad of the Panama Version of Yahoo

» by Dwayne March 6th, 2007 at 11:45 am » Comments (0)

Yahoo has been switching users over to the new Panama Version since the 4th Quarter of 2006. I have had the pleasure of working with the new Panama Version of Yahoo since November 2006. While not everything is as user-friendly as I would like, it is a great improvement over the older version.