<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress/2.3.2" -->
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	>

<channel>
	<title>MorePro's Marketing Blog</title>
	<link>http://www.morepro.com/blog</link>
	<description>Inform, challenge, discuss and disagree with all things related to the world of digital marketing.</description>
	<pubDate>Mon, 30 Jun 2008 20:39:17 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.2</generator>
	<language>en</language>
			<item>
		<title>How to avoid Wrong Turns on the “Local Search” Highway</title>
		<link>http://www.morepro.com/blog/search-engine-optimization-seo/2008/06/27/how-to-avoid-wrong-turns-on-the-%e2%80%9clocal-search%e2%80%9d-highway/</link>
		<comments>http://www.morepro.com/blog/search-engine-optimization-seo/2008/06/27/how-to-avoid-wrong-turns-on-the-%e2%80%9clocal-search%e2%80%9d-highway/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 22:17:49 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
		
		<category><![CDATA[Local Search]]></category>

		<category><![CDATA[Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[increased rankings]]></category>

		<category><![CDATA[optimization]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.morepro.com/blog/search-engine-optimization-seo/2008/06/27/how-to-avoid-wrong-turns-on-the-%e2%80%9clocal-search%e2%80%9d-highway/</guid>
		<description><![CDATA[


Local search is a tricky beast to understand, let alone tame.  This is evidenced by the fact that it is possible to achieve a number one ranking for a local search term without even owning a domain name for your store or office.  While there are many ways to optimize your website that can help [...]]]></description>
		<wfw:commentRss>http://www.morepro.com/blog/search-engine-optimization-seo/2008/06/27/how-to-avoid-wrong-turns-on-the-%e2%80%9clocal-search%e2%80%9d-highway/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Press Release Optimization for Building One-Way Links – SEO Tips</title>
		<link>http://www.morepro.com/blog/search-engine-optimization-seo/2008/06/23/press-release-optimization-for-building-one-way-links-%e2%80%93-seo-tips/</link>
		<comments>http://www.morepro.com/blog/search-engine-optimization-seo/2008/06/23/press-release-optimization-for-building-one-way-links-%e2%80%93-seo-tips/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 21:53:51 +0000</pubDate>
		<dc:creator>cory</dc:creator>
		
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[press releases]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.morepro.com/blog/search-engine-optimization-seo/2008/06/23/press-release-optimization-for-building-one-way-links-%e2%80%93-seo-tips/</guid>
		<description><![CDATA[Press Release History
For over 100 years, the common press release has been used by public relations companies and professionals to promote the companies they represent.  The typical press release can focus on a new product announcement, the hiring or promotion of an influential executive or can be used to act as a &#8220;tarp&#8221; to cover [...]]]></description>
		<wfw:commentRss>http://www.morepro.com/blog/search-engine-optimization-seo/2008/06/23/press-release-optimization-for-building-one-way-links-%e2%80%93-seo-tips/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Content is King</title>
		<link>http://www.morepro.com/blog/search-engine-optimization-seo/2008/06/20/content-is-king/</link>
		<comments>http://www.morepro.com/blog/search-engine-optimization-seo/2008/06/20/content-is-king/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 23:41:19 +0000</pubDate>
		<dc:creator>Brittany</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<category><![CDATA[Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[optimized web content]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[web content]]></category>

		<category><![CDATA[website content]]></category>

		<guid isPermaLink="false">http://www.morepro.com/blog/search-engine-optimization-seo/2008/06/20/content-is-king/</guid>
		<description><![CDATA[Content is King.
Web content.  What is this “king” that search engines, web-savvy intellects and other industry gurus refer to?  According to Lou Rosenfeld and Peter Morville in Information Architecture for the World Wide Web, content is broadly defined as the “stuff in your Web site” (second edition, page 219).  While this may be a loose [...]]]></description>
		<wfw:commentRss>http://www.morepro.com/blog/search-engine-optimization-seo/2008/06/20/content-is-king/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Commonly Overlooked On-Site Linking Techniques</title>
		<link>http://www.morepro.com/blog/search-engine-optimization-seo/2008/06/12/commonly-overlooked-on-site-linking-techniques/</link>
		<comments>http://www.morepro.com/blog/search-engine-optimization-seo/2008/06/12/commonly-overlooked-on-site-linking-techniques/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 17:50:05 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
		
		<category><![CDATA[Bits &amp; Pieces]]></category>

		<category><![CDATA[Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[external linking]]></category>

		<category><![CDATA[internal linking]]></category>

		<category><![CDATA[linking]]></category>

		<guid isPermaLink="false">http://www.morepro.com/blog/general-marketing/2008/06/12/commonly-overlooked-on-site-linking-techniques/</guid>
		<description><![CDATA[A lot of emphasis in the SEO world is focused on improving external linking or backlinks.  Of course, since this is one of the most effective ways of improving search engine rankings, it is definitely an important aspect of search engine optimization.
While external links are often the focus, internal or &#8220;on-site&#8221; linking can be [...]]]></description>
		<wfw:commentRss>http://www.morepro.com/blog/search-engine-optimization-seo/2008/06/12/commonly-overlooked-on-site-linking-techniques/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Yahoo Changes Minimum Bid for Keywords</title>
		<link>http://www.morepro.com/blog/semppc/2008/05/29/yahoo-changes-minimum-bid-for-keywords/</link>
		<comments>http://www.morepro.com/blog/semppc/2008/05/29/yahoo-changes-minimum-bid-for-keywords/#comments</comments>
		<pubDate>Thu, 29 May 2008 20:27:09 +0000</pubDate>
		<dc:creator>Dwayne</dc:creator>
		
		<category><![CDATA[SEM/PPC]]></category>

		<category><![CDATA[ppc]]></category>

		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.morepro.com/blog/semppc/2008/05/29/yahoo-changes-minimum-bid-for-keywords/</guid>
		<description><![CDATA[As promised Yahoo has now started changing it minimum bids on keywords within customers PPC accounts. They have said that the minimum bid changes were to improve the experience of their customers but in their explanation they compared it to an auction house setting minimum bids on items to insure that someone did not walk [...]]]></description>
		<wfw:commentRss>http://www.morepro.com/blog/semppc/2008/05/29/yahoo-changes-minimum-bid-for-keywords/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Local Search and Mobile Technology</title>
		<link>http://www.morepro.com/blog/local-search/2008/05/28/local-search-and-mobile-technology/</link>
		<comments>http://www.morepro.com/blog/local-search/2008/05/28/local-search-and-mobile-technology/#comments</comments>
		<pubDate>Wed, 28 May 2008 16:48:54 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
		
		<category><![CDATA[Local Search]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.morepro.com/blog/local-search/2008/05/28/local-search-and-mobile-technology/</guid>
		<description><![CDATA[Every day, the number of consumers that use their cell phone for browsing the web grows by leaps and bounds. Research is showing that a growing amount of cell phone internet usage is dedicated to local search and is second only to searching for sports scores or sports news. While the technology is advancing, it [...]]]></description>
		<wfw:commentRss>http://www.morepro.com/blog/local-search/2008/05/28/local-search-and-mobile-technology/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Almighty Title Tag</title>
		<link>http://www.morepro.com/blog/search-engine-optimization-seo/2008/05/15/the-almighty-title-tag/</link>
		<comments>http://www.morepro.com/blog/search-engine-optimization-seo/2008/05/15/the-almighty-title-tag/#comments</comments>
		<pubDate>Thu, 15 May 2008 22:55:34 +0000</pubDate>
		<dc:creator>Brittany</dc:creator>
		
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[meta title]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[title tag]]></category>

		<guid isPermaLink="false">http://www.morepro.com/blog/search-engine-optimization-seo/2008/05/15/the-almighty-title-tag/</guid>
		<description><![CDATA[The Almighty Title Tag
While it might seem that the page Title Tags and Meta Tags aren’t very important, it’s quite the opposite.  Most notably, the Title Tag is arguably the most influential on-site component of the search engine’s algorithms.  If you want to rank for a keyword phrase, it should be in your Title Tag.
The [...]]]></description>
		<wfw:commentRss>http://www.morepro.com/blog/search-engine-optimization-seo/2008/05/15/the-almighty-title-tag/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Linking 101</title>
		<link>http://www.morepro.com/blog/search-engine-optimization-seo/2008/05/13/linking-101/</link>
		<comments>http://www.morepro.com/blog/search-engine-optimization-seo/2008/05/13/linking-101/#comments</comments>
		<pubDate>Tue, 13 May 2008 17:51:43 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
		
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[linking]]></category>

		<category><![CDATA[reciprocal linking]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.morepro.com/blog/general-marketing/2008/05/13/linking-101/</guid>
		<description><![CDATA[The benefits of strategic linking to SEO are still alive and kicking. Though it&#8217;s not the only thing needed to make high rankings, in my experience it is the most effective way to gain authority.  It&#8217;s amazing how much authority goes to a site with good quality links that point to it.
It&#8217;s important not [...]]]></description>
		<wfw:commentRss>http://www.morepro.com/blog/search-engine-optimization-seo/2008/05/13/linking-101/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Perceived SEO Value - How Client&#8217;s Lack of Knowledge Can Hurt You</title>
		<link>http://www.morepro.com/blog/search-engine-optimization-seo/2008/05/12/perceived-seo-value-how-clients-lack-of-knowledge-can-hurt-you/</link>
		<comments>http://www.morepro.com/blog/search-engine-optimization-seo/2008/05/12/perceived-seo-value-how-clients-lack-of-knowledge-can-hurt-you/#comments</comments>
		<pubDate>Mon, 12 May 2008 22:00:42 +0000</pubDate>
		<dc:creator>Cory</dc:creator>
		
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[reports]]></category>

		<category><![CDATA[roi]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://www.morepro.com/blog/search-engine-optimization-seo/2008/05/12/perceived-seo-value-how-clients-lack-of-knowledge-can-hurt-you/</guid>
		<description><![CDATA[In a recent survey of our own SEO clients, MorePro has discovered that many business owners and marketing directors are not paying full attention to the ROI of their online spending. While Search Engine Optimization is online component of a company&#8217;s online marketing program, it&#8217;s one of the most critical to the bottom-line. Natural, organic [...]]]></description>
		<wfw:commentRss>http://www.morepro.com/blog/search-engine-optimization-seo/2008/05/12/perceived-seo-value-how-clients-lack-of-knowledge-can-hurt-you/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Liability for Blogs, Emails &#038; RSS Feeds?</title>
		<link>http://www.morepro.com/blog/bits-pieces/2008/02/01/liability-for-blogs-emails-rss-feeds/</link>
		<comments>http://www.morepro.com/blog/bits-pieces/2008/02/01/liability-for-blogs-emails-rss-feeds/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 21:17:25 +0000</pubDate>
		<dc:creator>Cory</dc:creator>
		
		<category><![CDATA[Bits &amp; Pieces]]></category>

		<category><![CDATA[electronic media]]></category>

		<category><![CDATA[liability insurance]]></category>

		<guid isPermaLink="false">http://www.morepro.com/blog/bits-pieces/2008/02/01/liability-for-blogs-emails-rss-feeds/</guid>
		<description><![CDATA[It may not be something you think about when you&#8217;re reading one of your favorite blogs or RSS feeds, but each electronic media element that you see could be putting a number of individuals and/or companies at risk.
Not only is the creator of that electronic content at risk for lawsuits or other potential risks, so [...]]]></description>
		<wfw:commentRss>http://www.morepro.com/blog/bits-pieces/2008/02/01/liability-for-blogs-emails-rss-feeds/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
