The Almighty Title Tag While it might seem that the page Title Tags and Meta Tags aren’t very important, it’s quite the opposite. Most notably, the Title Tag is arguably the most influential on-site component of the search engine’s … [Read more...]
Linking 101
May 13, 2008 By Leave a Comment
The benefits of strategic linking to SEO are still alive and kicking. Though it's not the only thing needed to make high rankings, in my experience it is the most effective way to gain authority. It's amazing how much authority goes to a site with … [Read more...]
Perceived SEO Value – How Client’s Lack of Knowledge Can Hurt You
May 12, 2008 By Leave a Comment
In a recent survey of our own SEO clients, MorePro has discovered that many business owners and marketing directors are not paying full attention to the ROI of their online spending. While Search Engine Optimization is online component of a company's … [Read more...]
Liability for Blogs, Emails & RSS Feeds?
February 1, 2008 By Leave a Comment
It may not be something you think about when you're reading one of your favorite blogs or RSS feeds, but each electronic media element that you see could be putting a number of individuals and/or companies at risk. Not only is the creator of that … [Read more...]
Mosaic Cloaking – A new SEO strategy or old hat?
January 22, 2008 By Leave a Comment
The folks over at … [Read more...]
SEO Strategies – Those Commonly Forgotten or Ignored
January 10, 2008 By Leave a Comment
I was reading an SEO newsletter this morning and they had mentioned a number of important SEO strategies to consider when undertaking the optimization of your website on your own. A number of the SEO tips were quite common and should be practiced by … [Read more...]
Redesigning Your Store or Website? Do Your Homework…
December 17, 2007 By Leave a Comment
It doesn't matter if you sell widgets, get real estate leads or have a full-fledged store on your domain... if you're thinking about redesigning your site or adding new features, be sure to do your homework first. Big-time programming & service … [Read more...]
Preparing PPC Campaigns for the Holidays
November 9, 2007 By Leave a Comment
If you have not started already; NOW is the time to prepare your PPC Campaigns for the Holiday Shopping Period. More and more people are turning to the internet to doing their Holiday shopping. Need more incentive, last year during the Holiday … [Read more...]
What is Conversion Anyway?
October 31, 2007 By Leave a Comment
Conversion, when used in the context of internet sales/leads, is the process of compelling a site visitor to take a desired action. These desired actions, or conversions, can manifest in many different forms. Some examples include sales, contact … [Read more...]
The Importance of Value Propositions
October 2, 2007 By Leave a Comment
Ask yourself in, at most, 10 words: Why Should People Buy from My Website?" This is the start to finding and expressing your value proposition. A value proposition is a statement that expresses the key reason why a prospect should buy from you or … [Read more...]
