Arguably one of the most difficult things to create and define for your website, the Value Proposition is also one of the most critical sales-enhancing components you can optimize.  Most websites fail to even include their value proposition in the site’s design and messaging, while others display it poorly and/or haven’t articulated it properly. 
If you’re [...]

When I heard that Google was coming out with their very own browser, I figured that as a search engine optimization specialist, I should take a look.  I don’t want to label myself an internet browser expert, but over the years I have had my ups and downs with everything from the standard IE to [...]

In reviewing some keywords today in Google, we stumbled upon a highly questionable website showing up in the #1 position for “business insurance“.  We check this keyword on a pretty regular basis and have slowly seen the following site creeping up over the past 2 months, but a #1 ranking is ridiculous – especially after we [...]

PageRank has been pretty dependent on linking for a while now.  It’s well known that the more incoming links you have pointing to your website, the higher the authority Google assigns to it.  Linking has progressed to be more detail oriented in relation to Algorithms.  In fact most of your page’s ranking on Google is [...]

One of the easiest automated methods of acquiring links these days is using software to auto-fill comments on related blogs, forums, Pligg sites, etc. (Note: MorePro does not use automated methods of building links; we build all links manually).  There are many blog commenting tools to choose from, including Comment Kahuna, which has a pretty [...]

Local search is a tricky beast to understand, let alone tame.  This is evidenced by the fact that it is possible to achieve a number one ranking for a local search term without even owning a domain name for your store or office.  While there are many ways to optimize your website that can help [...]

Press Release History
For over 100 years, the common press release has been used by public relations companies and professionals to promote the companies they represent.  The typical press release can focus on a new product announcement, the hiring or promotion of an influential executive or can be used to act as a “tarp” to cover [...]