Content is King.
Web content.  What is this “king” that search engines, web-savvy intellects and other industry gurus refer to?  According to Lou Rosenfeld and Peter Morville in Information Architecture for the World Wide Web, content is broadly defined as the “stuff in your Web site” (second edition, page 219).  While this may be a loose [...]

A lot of emphasis in the SEO world is focused on improving external linking or backlinks. Of course, since this is one of the most effective ways of improving search engine rankings, it is definitely an important aspect of search engine optimization.
While external links are often the focus, internal or “on-site” linking can be [...]

As promised Yahoo has now started changing it minimum bids on keywords within customers PPC accounts. They have said that the minimum bid changes were to improve the experience of their customers but in their explanation they compared it to an auction house setting minimum bids on items to insure that someone did not walk [...]

Every day, the number of consumers that use their cell phone for browsing the web grows by leaps and bounds. Research is showing that a growing amount of cell phone internet usage is dedicated to local search and is second only to searching for sports scores or sports news. While the technology is advancing, it [...]

The Almighty Title Tag
While it might seem that the page Title Tags and Meta Tags aren’t very important, it’s quite the opposite.  Most notably, the Title Tag is arguably the most influential on-site component of the search engine’s algorithms.  If you want to rank for a keyword phrase, it should be in your Title Tag.
The [...]

The benefits of strategic linking to SEO are still alive and kicking. Though it’s not the only thing needed to make high rankings, in my experience it is the most effective way to gain authority. It’s amazing how much authority goes to a site with good quality links that point to it.
It’s important not [...]

In a recent survey of our own SEO clients, MorePro has discovered that many business owners and marketing directors are not paying full attention to the ROI of their online spending. While Search Engine Optimization is online component of a company’s online marketing program, it’s one of the most critical to the bottom-line. Natural, organic [...]