It may not be something you think about when you’re reading one of your favorite blogs or RSS feeds, but each electronic media element that you see could be putting a number of individuals and/or companies at risk.
Not only is the creator of that electronic content at risk for lawsuits or other potential risks, so [...]

The folks over at Axandra.com have published a new article today about “Mosaic Cloaking” and how search engine optimizers are now using it to “game” the search engines.
Mosaic Cloaking (the basics)
It’s not much different from regular cloaking, except that instead of serving completely different pages to the search engines, clever marketers are now just serving [...]

I was reading an SEO newsletter this morning and they had mentioned a number of important SEO strategies to consider when undertaking the optimization of your website on your own.
A number of the SEO tips were quite common and should be practiced by all SEO strategists, not only those working on their own sites, but [...]

It doesn’t matter if you sell widgets, get real estate leads or have a full-fledged store on your domain… if you’re thinking about redesigning your site or adding new features, be sure to do your homework first.
Big-time programming & service companies are missing the boat when it comes to preparing for the search engines, specifically [...]

If you have not started already; NOW is the time to prepare your PPC Campaigns for the Holiday Shopping Period.
More and more people are turning to the internet to doing their Holiday shopping. Need more incentive, last year during the Holiday season consumers spent $24.4 billion online according to comScore. So you need to [...]

Conversion, when used in the context of internet sales/leads, is the process of compelling a site visitor to take a desired action. These desired actions, or conversions, can manifest in many different forms. Some examples include sales, contact information left, catalogs ordered, membership registrations, and newsletter subscriptions…just to name a few.
Having a high conversion rate [...]

Ask yourself in, at most, 10 words: “Why Should People Buy from My Website?” This is the start to finding and expressing your value proposition.
 
A value proposition is a statement that expresses the key reason why a prospect should buy from you or leave his or her contact information.  It should leave an impact on [...]