As announced today by Yahoo, the integration of Bing‘s organic search results is beginning more steadily this week.
Yahoo! organic search transition to begin
Later this week, we will begin the work of transitioning the back-end technology for Yahoo! Search over to the Bing platform. This is an important step toward our goal of improving the overall relevance of Yahoo! organic search results and attracting a larger audience to Yahoo! Search, to ultimately put your ads in front of more potential customers. You’ll want to make sure that you’re prepared for this change, so be sure to check out these tips and stay tuned to the Yahoo! Search blog for confirmation of when the organic search transition is complete.
It’s going to be really important that you’re marketing correctly in Bing to ensure continued results in Yahoo. Unfortunately, the spammers and scrapers have been much more effective at targeting Bing, so expect some new competition for your listings that you might have previously enjoyed.
