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	<title>Search Marketing Company - SEO, Local Search, Social Media &#38; Link Building Services&#187; external linking</title>
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	<description>Ensuring Online Success for Over a Decade</description>
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		<title>JCPenney SEO Scandal &#8211; Why It Took So Long to Come Out</title>
		<link>http://www.morepro.com/blog/search-engine-optimization-seo/2011/02/15/jcpenney-seo-scandal/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=jcpenney-seo-scandal</link>
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		<pubDate>Tue, 15 Feb 2011 17:27:24 +0000</pubDate>
		<dc:creator>Cory Howell</dc:creator>
				<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[black hat]]></category>
		<category><![CDATA[external linking]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[jc penney]]></category>
		<category><![CDATA[jc penney seo]]></category>
		<category><![CDATA[jcp]]></category>
		<category><![CDATA[jcpenney]]></category>
		<category><![CDATA[paid links]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo scandal]]></category>

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		<description><![CDATA[The announcement of JCPenney&#8216;s SEO spamming recently by the New York Times may have caught a lot of people off-guard, but I think a lot of people in the SEO industry were already aware of what was going on. A few months ago we had seen many of the links in question for JCPenney during [...]]]></description>
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		<title>Commonly Overlooked On-Site Linking Techniques</title>
		<link>http://www.morepro.com/blog/bits-pieces/2008/06/12/commonly-overlooked-on-site-linking-techniques/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=commonly-overlooked-on-site-linking-techniques</link>
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		<pubDate>Thu, 12 Jun 2008 17:50:05 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Bits & Pieces]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[external linking]]></category>
		<category><![CDATA[internal linking]]></category>
		<category><![CDATA[Linking]]></category>

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		<description><![CDATA[A lot of emphasis in the SEO world is focused on improving external linking or backlinks. Of course, since this is one of the most effective ways of improving search engine rankings, it is definitely an important aspect of search engine optimization. While external links are often the focus, internal or &#8220;on-site&#8221; linking can be [...]]]></description>
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