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When you first publish a website, it is like putting up a billboard in the middle of the desert; no one knows it is there. Traffic generation, similar to building a highway to a physical destination, is essential for the success of a website. … [Read more...]
The announcement of JCPenney's SEO spamming recently by the New York Times may have caught a lot of people off-guard, but I think a lot of people in the SEO industry were already aware of what was going on. A few months ago we had seen many of the … [Read more...]
With the release of Google Instant Search this week, many people are already proclaiming the death of SEO. This is short-sighted thinking at best and really doesn't factor in what SEO really is or does. Rather than re-attempting to argue the point of … [Read more...]
While the new search options in Google are not new, the increased visibility that the options now have makes it ever more critical for you to consider all of the optimization channels that you need to be strategizing within your search engine … [Read more...]
Derek’s Sandbox – 8 In continuation of my SEO Training at MorePro… I’ve realized this week that there are two kinds of Authority in this world. Oprah- and Google. (Allen, August) (White, 2009) These two … [Read more...]
Updated analysis as of 12/10/09 Having submitted the sitemap files on 12/3/09, we were hoping to see some changes reasonably quickly in the indexing. Without much additional linking - only because it hasn't started yet - the numbers do look … [Read more...]
Derek’s Sandbox, day 33 -Hey! I still have a job at MorePro!- As promised from last week we are moving into the “whys” of SEO marketing this week. But the major question I want to address this week is why Google, Yahoo and Bing are constantly … [Read more...]
The folks over at Google Webmaster Tools have made some changes to the validation process which should help more sites validate their website. Among the improvements, is the removal of a weird 404 error HTTP server response that prevented many sites … [Read more...]
There’s been some controversy in SEO land this week. Matt Cutts, Google’s mouthpiece for linking policies, stated publicly that websites heavily involved with paid links are considered high risk. Many of the SEO pros in the blogosphere took … [Read more...]
Everyone knows that texting while driving is dangerous. New from Google Labs is a way to essentially type without taking your eyes off the road. Expected to roll out later today, … [Read more...]
In reviewing some keywords today in Google, we stumbled upon a highly questionable website showing up in the #1 position for business insurance". We check this keyword on a pretty regular basis and have slowly seen the following site creeping up … [Read more...]
Google appears to be beta testing some new search results features: The first item allows you to quickly modify the type of search you're performing, whether it be a standard search engine query, blog/news search, video search, etc. The second … [Read more...]
Interview snippets from Vanessa Fox, Product Manager for Google Webmaster Tools. … [Read more...]
The two biggest stories the past few weeks related to internet marketing and SEO are probably the new tools that Google and Yahoo both rolled out. Google unveils more links Within your Google Webmaster Tools account, you can now view/download a much … [Read more...]
The top three search engines (Google, MSN and Yahoo) announced last week that they're all in support of a "sitemap" protocol/standard for websites. This news should make most webmasters relax a little bit since they now only need to create a … [Read more...]
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