After going through one of the more puzzling “why did the Google rankings drop” so suddenly episodes w/ one of our best performing client’s website, I thought detailing the cause/effect would provide a good resource for other webmasters & marketers who might run into the same thing.
I’m not going to provide the website or our [...]

Well happy turkey day everyone! What better way to kick off the holiday season than with some tools to help manage and grow your backlinks. In earlier blog posts, I have gone over some of these tools before but not in that great of detail. This time around I am going to talk a little [...]

Who would have thought that your links would lose value as time goes on. Well it does happen, just look at your press releases and your articles for distribution, ok well its obvious that those are going to lose value, right? But what about those one way links or linking partners you may have. How [...]

There is a difference between optimizing a site for the search engines and optimizing a site correctly. Let’s face it, just about anyone can write keyword rich content, throw it up on a site, gather some backlinks and claim that they delivered everything for the campaign. However, without some sort of strategy in place, all the work from this SEO program is going to have minimal impact – if any at all.

This is where it is important to evaluate each website on a case by case basis. One of the first steps to becoming a successful SEO company is to move away from the “cookie cutter” approach and customize each client’s SEO program in a way that will achieve the maximum benefits.

Press Releases, when written properly, will rank on the first page of Google and Yahoo! News results – for a time. It is what happens afterwards, however, that makes them so valuable. Once your press release has lost its time-restrictive relevance, it will fail to show up in the News Section of your favorite search engine. The links that are embedded in the body of the release, however, will still continue to pass value, long after the release has lost its relevance.

Welcome back to another exciting installment of how to run a successful link building campaign. Last week I talked about link modifications, this week we are moving on to directories. This one may bring in some debates (I am hoping ) as some SEO’s consider this to be a waste of time… [...]

Link building is one of the most important factors you need to consider when running a SEO campaign. Most SEO campaigns can fall short in this area and one of the main reasons is because of the time and effort that goes in to link building. Over the next few weeks I will be going [...]