When writing content for the web, it ends up in one of two places.  It either ends up on your website as additional content, or it ends up as syndicated content for the rest of the web to use. Unfortunately through this, I believe that SEO’s have gotten somewhat of a bad rep due to [...]

Press Releases, when written properly, will rank on the first page of Google and Yahoo! News results – for a time. It is what happens afterwards, however, that makes them so valuable. Once your press release has lost its time-restrictive relevance, it will fail to show up in the News Section of your favorite search engine. The links that are embedded in the body of the release, however, will still continue to pass value, long after the release has lost its relevance.

Your content is optimized, but do the search engines have the proper tools to find and index your content? The following are some of the oft-overlooked items that prepare your site for optimal indexing by the search engines.

Content is King.
Web content.  What is this “king” that search engines, web-savvy intellects and other industry gurus refer to?  According to Lou Rosenfeld and Peter Morville in Information Architecture for the World Wide Web, content is broadly defined as the “stuff in your Web site” (second edition, page 219).  While this may be a loose [...]