Press Releases, when written properly, will rank on the first page of Google and Yahoo! News results – for a time. It is what happens afterwards, however, that makes them so valuable. Once your press release has lost its time-restrictive relevance, it will fail to show up in the News Section of your favorite search engine. The links that are embedded in the body of the release, however, will still continue to pass value, long after the release has lost its relevance.
Well after about two months I am finished with my series on how to run successful link building campaigns (though the link building landscape is constantly changing so this type of blog post could pop up again). I hope you all have learned something new or have gained some helpful tips. With this blog post [...]
Linking, Search Engine Optimization (SEO) | Jason | September 16, 2009 | 
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article distribution, blog comments, blogs, forum linking, link building, one way linking, press release, reciprocal linking, SEO
Welcome back to the seventh installment of how to run a successful link building campaign. Last week I talked a little bit about reciprocal linking and one-way linking. This week I am going to try and tackle Press Releases (PR) and Article Distribution.
Press Releases
There is a common misconception when it comes to PR’s as part [...]
Press Release History
For over 100 years, the common press release has been used by public relations companies and professionals to promote the companies they represent. The typical press release can focus on a new product announcement, the hiring or promotion of an influential executive or can be used to act as a “tarp” to cover [...]
