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When you first publish a website, it is like putting up a billboard in the middle of the desert; no one knows it is there. Traffic generation, similar to building a highway to a physical destination, is essential for the success of a website. … [Read more...]
While browsing my common list of link building & other SEO resources yesterday, I stumbled upon a post by Garrett French of Ontolo, seeking responses to a link building survey for search engine optimization agencies. Since I missed the last … [Read more...]
Within the SEO industry there is a lot of information that must be monitored and followed in order to stay on top of the latest developments, tactics and other strategies used to increase or maintain ones search engine rankings. Due to the … [Read more...]
Part of my job as an SEO analyst is to identify problems with clients’ websites, whether that be issues with coding, images, internal linking structure or anything else that could be hindering their site. Generally when it comes to an HTML built … [Read more...]
With the release of Google Instant Search this week, many people are already proclaiming the death of SEO. This is short-sighted thinking at best and really doesn't factor in what SEO really is or does. Rather than re-attempting to argue the point of … [Read more...]
Maintaining your blog will be extremely important if you want to have a successful site. If you don’t keep your blog maintained, you run the risk of your blog breaking, or worse your blog being hacked or spammed. Today we are going to talk about … [Read more...]
So you have started a blog and you are really excited about it, so excited that on the first day of having it running you throw up four or five posts. The 2nd day you throw up another four posts and continue doing that for the next week or so. Now … [Read more...]
I first of all would like to apologize for my lack of posting in the blog lately, but I assure you that during the time that I have spent away from writing for the MorePro SEO blog, I have found some very insightful information that I am excited to … [Read more...]
Majestic-SEO has been growing quickly over the past couple years and their database of valuable online linking data has worked it's way into many popular SEO tools, as well as being utilized unique ways by SEO ninjas all over the world. While many of … [Read more...]
While the new search options in Google are not new, the increased visibility that the options now have makes it ever more critical for you to consider all of the optimization channels that you need to be strategizing within your search engine … [Read more...]
At first glance, finding the right niche to blog about seems like an easy task. All you have to do is find something that you are interested in and can write intelligently about and you’ve got yourself a blog. No problem right? Well sometimes, … [Read more...]
Blogs, blogs and more blogs… It seems that if you do not have a blog these days, something is wrong with you and you are behind the times. Everyone seems to have a blog whether it is for personal rants or for business use you just can’t escape … [Read more...]
SEO Content Building and Critical Thinking and Writing- Congrats to me! I’m out of the sandbox! Really that doesn’t mean a whole lot except I passed the 90 day mark of my probation time at MorePro, I have more hours to work and the SEO team … [Read more...]
Derek’s Sandbox Day 85 Hello everyone…. If you are joining me for the first time, this will have been my last post before I am “out” of the sandbox. My name is Derek and I am the assistant copywriter here at MorePro Marketing and have been … [Read more...]
With the continuously expanding audience of Internet users & broadband getting cheaper, videos and other dynamic media continue to increase their influence in the online marketing space. SEO companies and social media gurus are putting more … [Read more...]
Derek’s Sandbox – 8 In continuation of my SEO Training at MorePro… I’ve realized this week that there are two kinds of Authority in this world. Oprah- and Google. (Allen, August) (White, 2009) These two … [Read more...]
After going through one of the more puzzling why did the Google rankings drop" so suddenly episodes w/ one of our best performing client's website, I thought detailing the cause/effect would provide a good resource for other webmasters & … [Read more...]
Heat Maps, Puppies and Landing Pages I received an offer last week to beta Attention Wizard’s new heatmap program. This new service is great for helping to determining the projected eye path of visitors to your landing page or as they write … [Read more...]
With the Holiday season coming closer and closer to wrapping up, now is a good time to evaluate your shopping cart. Granted, you should have evaluated your cart prior to the holiday season, but back then you didn’t have this helpful blog post to … [Read more...]
The Internet, the Last Great Frontier Throughout my training at MorePro Marketing, I have been trained on the current SEO Strategies that MorePro uses for improving results on search engines. But this week I was trained on some current bad practices … [Read more...]
Who would have thought that your links would lose value as time goes on. Well it does happen, just look at your press releases and your articles for distribution, ok well its obvious that those are going to lose value, right? But what about those one … [Read more...]
There is a difference between optimizing a site for the search engines and optimizing a site correctly. Let’s face it, just about anyone can write keyword rich content, throw it up on a site, gather some backlinks and claim that they delivered … [Read more...]
There are countless reasons why an SEO campaign can fail, but we are only going to talk about 5 today. I’m sure many of you SEO’s have countless stories to tell about how an SEO campaign failed, whether it was your fault or something the client … [Read more...]
Derek’s Sandbox, day 33 -Hey! I still have a job at MorePro!- As promised from last week we are moving into the “whys” of SEO marketing this week. But the major question I want to address this week is why Google, Yahoo and Bing are constantly … [Read more...]
So you have your site and it is all pretty and awesome yet no one is visiting it. You have optimized the titles and you have optimized your content, yet you still are not seeing any new visitors. There are a number of reasons why this is happening … [Read more...]
Day 31 --- Derek’s Sandbox In continuation of this quest; trying to find out what SEO is all about, I pose this thought… Growing up, I would ask my parents questions like “why can’t I put my GI Joes in the light socket?” or “what do you … [Read more...]
When you start an SEO campaign you should have a goal that you wish to reach. Whether your goal is gaining more sales, leads, or just overall more traffic/visitors on a daily basis, you should have a way of reporting this. It is very important that … [Read more...]
How many times have you sat down and started talking to a potential client and the first words out of their mouth are: “How do I get my website on or to the top of the Search Engines?” How are we as search engine optimizers suppose to answer that … [Read more...]
Derek’s Sandbox – Day 18 Hey everyone, my name is Derek and I am the new assistant copywriter for MorePro. To give you the readers digest version of my history I received my B.S. in technical communication with an emphasis in communication … [Read more...]
So you just started a website or you have had your website up for awhile now but you can’t seem to figure out why you are not moving up in the search engines. Well there could be a number of things that are hindering your rankings. But here are … [Read more...]
About a month ago I got a task to create an .htaccess file for a client. At the time, I had no real knowledge of the subject so I had to do research, which as many people know, can be a bit boring at times especially on subjects that we really have … [Read more...]
Well after about two months I am finished with my series on how to run successful link building campaigns (though the link building landscape is constantly changing so this type of blog post could pop up again). I hope you all have learned something … [Read more...]
Welcome back, I hope everyone had a fun and safe Labor Day weekend. This will be the finale to my blog series on how to run a successful link building. Today I will be talking about how you can use blogs as a way to build backlinks. I could write a … [Read more...]
Welcome back to the seventh installment of how to run a successful link building campaign. Last week I talked a little bit about reciprocal linking and one-way linking. This week I am going to try and tackle Press Releases (PR) and Article … [Read more...]
Welcome back to the sixth installment of my link building series. Last week I talked about blog commenting and forum linking. This week’s topic is on reciprocal and one way linking and how you can be successful with it. Reciprocal Linking - I know … [Read more...]
Search engine optimization is a phrase that is thrown out a lot these days, but just how important is SEO? The answer depends on whether you want to make money, generate leads, or just gain more traffic to your website. The fact of the matter is … [Read more...]
There’s been some controversy in SEO land this week. Matt Cutts, Google’s mouthpiece for linking policies, stated publicly that websites heavily involved with paid links are considered high risk. Many of the SEO pros in the blogosphere took … [Read more...]
Search engine optimization is not an exact science. Search engines (Google, Yahoo, MSN) are constantly evolving and adjusting their algorithms in order to stay ahead of the SEO professionals that doggedly strive to find the perfect SEO solution for … [Read more...]
Google recently launched its own version of Digg called “What’s Popular”. This tool is an addon for your iGoogle page if you have one. Within What’s Popular, you can view the most recent, most popular or the most relevant stories, images or … [Read more...]
It has been several months since the Search Engines collaborated and … [Read more...]
2008 was a great year for SEO! More and more businesses showed an interest in search engine optimization and sought out specialists to help them fulfill their online marketing goals. Social linking, blogging, and other forms of SEO garnered more … [Read more...]
Updated 11/25/09: The concept of PageRank sculpting on your own site using the nofollow tag is essentially dead after Google announced they had altered the way they look at this practice. This has been out of practice for some time, so the post … [Read more...]
In reviewing some keywords today in Google, we stumbled upon a highly questionable website showing up in the #1 position for business insurance". We check this keyword on a pretty regular basis and have slowly seen the following site creeping up … [Read more...]
PageRank has been pretty dependent on linking for a while now. It’s well known that the more incoming links you have pointing to your website, the higher the authority Google assigns to it. Linking has progressed to be more detail oriented in … [Read more...]
Local search is a tricky beast to understand, let alone tame. This is evidenced by the fact that it is possible to achieve a number one ranking for a local search term without even owning a domain name for your store or office. While there are … [Read more...]
Press Release History For over 100 years, the common press release has been used by public relations companies and professionals to promote the companies they represent. The typical press release can focus on a new product announcement, the hiring … [Read more...]
Content is King. Web content. What is this “king” that search engines, web-savvy intellects and other industry gurus refer to? According to Lou Rosenfeld and Peter Morville in Information Architecture for the World Wide Web, content is … [Read more...]
In a recent survey of our own SEO clients, MorePro has discovered that many business owners and marketing directors are not paying full attention to the ROI of their online spending. While Search Engine Optimization is online component of a company's … [Read more...]
The folks over at … [Read more...]
I was reading an SEO newsletter this morning and they had mentioned a number of important SEO strategies to consider when undertaking the optimization of your website on your own. A number of the SEO tips were quite common and should be practiced by … [Read more...]
It doesn't matter if you sell widgets, get real estate leads or have a full-fledged store on your domain... if you're thinking about redesigning your site or adding new features, be sure to do your homework first. Big-time programming & service … [Read more...]
In an article published in the SEO-News newsletter this morning, Kanga Internet's Chris Diprose details 10 of the most common SEO mistakes that you're bound to make on your website. Whether or not the mistakes are done on purpose, are done because of … [Read more...]
Interview snippets from Vanessa Fox, Product Manager for Google Webmaster Tools. … [Read more...]
Yahoo has finally wised up and implemented support for a new Meta robots tag that will allow you to opt-out" from having your Yahoo! Directory title and description show up in the search results. The tag is called "NOYDIR" or No Yahoo Directory, and … [Read more...]
Site Reference has a good article about Optimizing for MSN: Is it worth the effort?". In short, yes it's worth it. While there's no argument about the higher quality of results that Google provides, MSN is still a valuable search engine when it … [Read more...]
The two biggest stories the past few weeks related to internet marketing and SEO are probably the new tools that Google and Yahoo both rolled out. Google unveils more links Within your Google Webmaster Tools account, you can now view/download a much … [Read more...]
The top three search engines (Google, MSN and Yahoo) announced last week that they're all in support of a "sitemap" protocol/standard for websites. This news should make most webmasters relax a little bit since they now only need to create a … [Read more...]
One of the key points made at least week's PubCon conference in Las Vegas is that product feeds from manufacturers are considered duplicate content by most search engines. If you think about it, this makes a lot of sense... if you have hundreds and … [Read more...]
A member over on Cre8asite Forums started a topic suggesting that Link Baiting was ruining the web. At first glance, the content seems informational, educational, or perhaps it's just entertaining. However, that's usually not the case: the content … [Read more...]
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