Welcome back to the sixth installment of my link building series. Last week I talked about blog commenting and forum linking. This week’s topic is on reciprocal and one way linking and how you can be successful with it. Reciprocal Linking – I know what most of you are thinking, reciprocal linking is a waste [...]

Without search engine optimization, your website will simply be lost in the shuffle. If you are a small business owner, looking to increase revenue or leads through a website, be assured that simply having the website up and operational is not enough.

There’s been some controversy in SEO land this week. Matt Cutts, Google’s mouthpiece for linking policies, stated publicly that websites heavily involved with paid links are considered high risk. Many of the SEO pros in the blogosphere took offense to this and feel that Google is profiling search engine optimized websites unfairly. The issue of [...]

Search engine optimization is not an exact science. Search engines (Google, Yahoo, MSN) are constantly evolving and adjusting their algorithms in order to stay ahead of the SEO professionals that doggedly strive to find the perfect SEO solution for their clients. There really is no way to know 100% for sure what will work and [...]

More and more recently, we are seeing SEO clients who are utilizing non-SEO friendly menu systems for the primary navigation on their websites.  While the menu may perform great functions and/or be easy to create through Dreamweaver or some other website editing program, the effects of the menu on their organic search engine traffic could [...]

Google recently launched its own version of Digg called “What’s Popular”. This tool is an addon for your iGoogle page if you have one. Within What’s Popular, you can view the most recent, most popular or the most relevant stories, images or videos based on your preferences. Each link gives you the option to vote [...]

It has been several months since the Search Engines collaborated and announced the “canonical” tag that you can add to your pages and help clean-up all the junk/duplicate pages out there. While the canonical URL tag itself is very simple (see below), the evaluation of whether or not the tag is working or has an [...]