Arguably one of the most difficult things to create and define for your website, the Value Proposition is also one of the most critical sales-enhancing components you can optimize.  Most websites fail to even include their value proposition in the site’s design and messaging, while others display it poorly and/or haven’t articulated it properly.  If [...]

Ask yourself in, at most, 10 words: “Why Should People Buy from My Website?” This is the start to finding and expressing your value proposition.   A value proposition is a statement that expresses the key reason why a prospect should buy from you or leave his or her contact information.  It should leave an [...]