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	<title>MorePro's Marketing Blog &#187; value proposition</title>
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		<title>Secrets on Creating Powerful Value Propositions for Your Website</title>
		<link>http://www.morepro.com/blog/conversion/2008/10/20/secrets-on-creating-powerful-value-propositions-for-your-website/</link>
		<comments>http://www.morepro.com/blog/conversion/2008/10/20/secrets-on-creating-powerful-value-propositions-for-your-website/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 17:36:02 +0000</pubDate>
		<dc:creator>Cory</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[value proposition]]></category>

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Arguably one of the most difficult things to create and define for your website, the Value Proposition is also one of the most critical sales-enhancing components you can optimize.  Most websites fail to even include their value proposition in the site&#8217;s design and messaging, while others display it poorly and/or haven&#8217;t articulated it properly. 
If you&#8217;re [...]


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		<title>The Importance of Value Propositions</title>
		<link>http://www.morepro.com/blog/conversion/2007/10/02/the-importance-of-value-propositions/</link>
		<comments>http://www.morepro.com/blog/conversion/2007/10/02/the-importance-of-value-propositions/#comments</comments>
		<pubDate>Tue, 02 Oct 2007 17:15:50 +0000</pubDate>
		<dc:creator>Cory</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[value proposition]]></category>
		<category><![CDATA[website conversion]]></category>

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Ask yourself in, at most, 10 words: &#8220;Why Should People Buy from My Website?&#8221; This is the start to finding and expressing your value proposition.
 
A value proposition is a statement that expresses the key reason why a prospect should buy from you or leave his or her contact information.  It should leave an impact on [...]


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