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Link Building Campaign Case Study – Janet Ault Voiceovers
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Client: Janet Ault - Female Voice Over's
Website: www.janetault.net
The Problem
Janet Ault was a highly talented Female Voiceover Artist, but her online presence was weak. She could not work off of referrals any longer; she needed to increase her awareness in the online marketplace. A
quick website analysis showed that Janet was lacking in the amount of backlinks pointing to her site, among other problems. This lack of linking authority was having a direct impact on her low search engine rankings.
The Solution
MorePro Marketing proposed that an aggressive Link Building Campaign be generated in order to increase the amount of relevant backlinks that Janet’s site received. The specific strategies included:
"If you want your business to STAND OUT from the rest, then call MorePro" |
The Results
In January of 2008, when Janet’s Link Building Campaign was started, her site had roughly 600 external links pointing to the domain. By January of 2009, Janet’s site had roughly 6,000 links pointing to it – an increase of 1,000%. By the end of 2009, JanetAult.net had more than 11,000 backlinks. More importantly, the link growth was consistent, emulating a natural acquisition of links. MorePro built an average of 440 links/month, with the high of 800 links gained in a single month and a low of 200 links in the month.
This link growth directly contributed to a rise in the natural/organic search rankings for Janet’s core keyword phrases, driving more traffic to the site and increasing her online visibility.
