Search Engine Marketing - Audit Services
Do you have an existing PPC campaign? Is it not delivering the results you want? MorePro can analyze your PPC accounts and offer recommendations for writing ad titles and descriptions, increasing click-through rates and finding those keywords that are getting searches that are not in your campaigns.
The most successful campaigns have a large number of keywords focusing on all aspects of the search process. Web searchers fall into one of three categories:
- Looking for information - This phase of the process has a high search volume, with searchers looking for credibility in the ad copy, and the opportunity to help frame the buying decision.
- Actively shopping - This consumer is looking for brand names, and particular preferences (color, size, different options).
- Buying - The Holy Grail of PPC, this searcher knows what they want and they are determined to get it. This is the customer that is looking not only for a specific brand but a precise model number as well.
Each of these potential customers represents a different opportunity for your company to get in front of them on different levels. As the visitor progresses along the path moving from a looker to a buyer, your PPC campaign should change along with them.
As you start this evolution in Search Engine Marketing, be aware that the number of total searches, search terms and conversion rates will change drastically. On the beginning level there will be a great number of searches on a large number of terms but with a low conversion rate. Farther along the process, the number of searches and terms will decrease but the conversion rate will grow because of the detailed nature of the search.
MorePro Marketing will walk with you as you make this journey, helping to update your PPC campaigns to take advantage of all aspects of the buying cycle.
