Search Engine Marketing
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Marketing Experiments Professional Certification Program
Marketing Experiments Professional Certification Program
 
What Our Clients Are Saying
What Our Clients Are Saying
 

Search Engine Marketing - Pay Per Click AdvertisingSearch Engine Marketing - Pay Per Click Advertising

Over 85% of all visitors find your website from a Search Engine. While being listed in the natural listings in the Search Engines is ideal, you may have a company that is just starting out, in a highly competitive market or just not showing up in the rankings. The quickest way to make yourself seen is with a Per-Per-Click ad campaign. In just minutes you could be seen in the top position in the search engine results. You control what keywords your ad shows up for and with the various budgeting tools available you can control exactly how much you spend on advertising.

What is Pay-Per-Click?
Businesses bid to be placed at or near the top of search engine results for a particular keyword or phrase. It's called "pay-per-click" because that's exactly what the company does: it pays a specific amount to the search engine itself each time a person clicks on the listing. Because you are bidding against other competing companies, the more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose. Keywords can cost anywhere from $.05 to $50 per click for some of the more competitive terms. 

Google, Yahoo and MSN reach over 90% of all web surfers, and it is no coincidence that each one offers a PPC advertising system. What would you pay to reach 1 million users? 10 million users? 50 million? And how much would it cost you if those users saw your ad but didn't click on it? When users see and click on your ad, it is because they are looking specifically for what you are offering! A pre-qualified prospect!

Our services are designed to get your name and product/service in front of those visitors. We can work with you to develop ad copy that will deliver. While PPC advertising is all about get people to see your site; the next step is converting those visitors into buyers. This is where MorePro sets itself apart from the competition. What happens once the user clicks on your ad? Take a look at our conversion services that make your site sell for you.

Pay Per Click (PPC) Campaign Management Services Include:

  • Bi-weekly bid management
  • Budget management
  • Keyword research
  • Ad copy editing
  • Ongoing campaign assessment
  • Click fraud negotiations
  • Personal account managers
  • Competitive analysis
  • Detailed campaign analysis and reporting
  • Opportunity identification
  • Online sales tracking
  • Individual campaign tracking

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