"From our very first contact on their website, Morepro has excelled in providing Cardinal Buses with superior customer service"
Sheila Dodd - Cardinal Buses (Client Since 2007)
Use Our Conversion Calculator to Determine Your Profit Opportunity.
See what a 1/2% increase can do for your bottom line or see what increasing your visitor rate can do with your existing Conversion Rate
See what a 1/2% increase can do for your bottom line or see what increasing your visitor rate can do with your existing Conversion Rate
Our Clients Talk
"I thank the MorePro team every day"
Gale Goldwoman - Goldwoman Fine Art (Client Since 2003)
"We have seen our rankings steadily increase since the beginning of our relationship"
Sheila Dodd - Cardinal Buses (Client Since 2007)
"We have been very pleased with your service since December of 2000"
Phil Younis, President - CRA (Client Since 2000)
"I am one of your greatest fans"
Larry Turley, President - Ron Turley & Assoc. (Client Since 2002)
"MorePro was by far the most professional organization out there, and I'm confident that they will be here for me for a long time"
Steve Smith, Vice President - Kredit Automation & Controls, Inc. (Client Since 2007)
"If you want your business to STAND OUT from the rest, then call MorePro"
Janet M. Ault - janetault.net (Client Since 2007)
"From our very first contact on their website, Morepro has excelled in providing Cardinal Buses with superior customer service"
Sheila Dodd - Cardinal Buses (Client Since 2007)
"We believe that Cory Howell and MorePro have been a vital factor in the success of our business. If your internet strategy is not working, we highly recommend that you contact MorePro Marketing."
Margie Dettman, Previous Owner - Yogi Bear Natural Bridge Campground (Client Since 2002)
"Since 2005 our company has tripled its annual revenue to become the nation’s leading online provider of small business insurance. I trust MorePro with our online marketing and recommend them without reservation."
Jim Cochran, President and Founder - TechInsurance (Client Since 2005)
How E-Commerce Site Optimization Differs From Other Sites
Channeling organic traffic to the landing pages of e-commerce sites can be a challenging task, especially since e-commerce sites competing for top rankings now number in the millions. Even with a professionally managed search engine marketing campaign, it takes a lot of hard work to make your e-commerce site stand out in the crowd.
Simply put, e-commerce websites are much harder to optimize. A properly managed search engine marketing campaign should include a large amount of uniquely written product descriptions for product categories and individual products. With these in place, the site's landing pages should be viewed by a significantly higher number of visitors as the site moves up in the rankings.
Before going further, understand that there are vast differences between e-commerce websites and other websites as well as the traffic that arrives at these different sites. Some people visit websites looking for information and knowledge, others are looking to make a purchase online. Those who are looking to purchase are further divided into two groups: the hunters and the browsers.
Hunters and Browsers
Hunters are those who prowl e-commerce sites in search of a product or services they want or require and get it the fastest way they can. Browsers may have a clear idea what they want but they almost always need a little convincing. SEO- managed search engine marketing is targeted towards this kind of users - the ones who use the organic search engines to find the best prices
Unlike other types of sites such as blogs and forums, the URLs of e-commerce sites need to be optimized in order to increase the chances of getting indexed by the search engines.
Unique Content
Another crucial step is creating unique content for your site since duplicate content is a major issue faced by e-commerce sites. Sites that offer the same product often will end up with the same product description. Content optimization for e-commerce can be tedious since they have to make sure their products' content description does not match other sites' content.
Photo Optimization
E-commerce site optimization also makes the most of images and ALT tags. Since e-commerce websites use quite a few pictures, it is important for SEO companies to give the same name to the picture as they give to the product. Adding ALT tags to pictures allows a search bot to identify an object even if the images are not displayed.
Call us today at (866) 249-2432 or contact us for a quote on an SEO program. An informed and intelligent representative is waiting to provide you with the best advice and service.