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Our Clients Talk
"I thank the MorePro team every day"
Gale Goldwoman - Goldwoman Fine Art (Client Since 2003)
"We have seen our rankings steadily increase since the beginning of our relationship"
Sheila Dodd - Cardinal Buses (Client Since 2007)
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Phil Younis, President - CRA (Client Since 2000)
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Larry Turley, President - Ron Turley & Assoc. (Client Since 2002)
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Steve Smith, Vice President - Kredit Automation & Controls, Inc. (Client Since 2007)
"If you want your business to STAND OUT from the rest, then call MorePro"
Janet M. Ault - janetault.net (Client Since 2007)
"From our very first contact on their website, Morepro has excelled in providing Cardinal Buses with superior customer service"
Sheila Dodd - Cardinal Buses (Client Since 2007)
"We believe that Cory Howell and MorePro have been a vital factor in the success of our business. If your internet strategy is not working, we highly recommend that you contact MorePro Marketing."
Margie Dettman, Previous Owner - Yogi Bear Natural Bridge Campground (Client Since 2002)
"Since 2005 our company has tripled its annual revenue to become the nations leading online provider of small business insurance. I trust MorePro with our online marketing and recommend them without reservation."
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White Hat vs Black Hat
Increased internet usage over the past few years has brought about an increased focus on search engine optimization and raised importance on performing well in the search engines. With this increased importance on performance, many SEO companies have turned to less-than-ethical methods in order to obtain the results that their clients want and demand. These questionable techniques are known as Black Hat SEO.
There are two types of SEO optimizers --- those that play by the book and those that use unethical means for obtaining higher search engine rankings. "White hat" optimizers are those who use ethical and legal means to improve search engine rankings of their website. A "black hat" tactician on the other hand, uses unscrupulous means in order to expediently catapult their sites to higher rankings in the search engine result pages.
Effective White Hat Practices
White hat tactics include reciprocal linking, optimized internal linking, and well written site content, along with other standard methods that conform to the guidelines established by search engines. Unique, well written content is one of the best ways to get your site indexed by the search engines. Along with keeping your visitor's trust, well written site content can be easily optimized for the search engines. There are a lot of advantages in the long run when a search engine optimization company implements white hat SEO tactics. White hat methods generally bring about a long, steady, and sustained growth in the search engines.
Detrimental Black Hat SEO
Black hat SEO tricks include keyword stuffing, spamming, cloaking, and invisible text. Most black hat SEO tricks are designed to attract search engine spiders and crawlers. Keyword stuffing entails stacking a lot of keywords in one site that has little or no content at all. Invisible text is done when white font-keywords are placed against a white background to lure search engine crawlers. Another trick is the using of doorway pages. A doorway page is a page made with the intent of spamming the indexes of the search engines. It redirects users to another website without them noticing. This trick also attracts search engine spiders and has them index the site with a higher value.
The appeal of black hat tricks lies on their effectiveness. Yes, they work, but take note that these tricks will inevitably get your site penalized and banned from the search engines. No matter how well your site has performed using black hate SEO campaigns, the results do not last long.
Call us today at (866) 249-2432 or contact us for a quote on an SEO program. An informed and intelligent representative is waiting to provide you with the best advice and service.