Visitor Conversion Studies

Website Conversion - the process of getting a website visitor to take a specific action

What does it take to make someone so something they may not have intended to do? Well, that is what conversion study is all about, finding out how to make the user take a specific action.

Research has shown that 60% of websites do not know their conversion rates. How do you improve your site's performance if you do not know your site's conversion rates? What do you do when your site visitors don't take the desired action? What do you want your visitors to do? How are they going to do it?

Converting your visitor is the ultimate goal of any website. The wanted action could be:

1. Selling a product or service
2. Subscribing to your newsletter
3. Taking a survey
4. Downloading a piece of software
5. Clicking on a link

Some of the basic points that make for successful conversion are:

1. Your website should be quick to load. The next site is a click away. If your site loads slowly your visitor clicks away and you have lost a potential customer. Make sure to optimize your graphics and any animations to decrease the page weight and speed up your load time.
   
2. State your case clearly and quickly. Let your visitor know what your site is about in a few words. Don't go rambling about your achievements. That can come later. Give the visitor what he is looking for upfront.
   
3. Arrange your content in an easy to understand way. Whether you are using Tables or CSS for site design, make sure your content is arranged in such a way that the visitor moves from one section of the site to another without confusion or frustration.
   
4. Include testimonials and credibility indicators throughout your site. This builds an element of trust. Visitors may not click to see this information specifically but the fact that they are there builds credibility.

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